Programme

Bachelor of Business Administration

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FIRST SEMESTER EXAMINATION PROGRAMME : BBA

S. No Paper Code Subject Title Course Category L (Hours) T/P (Hours) Credit
1. BBA 101 Management Process & Organizational Behaviour Discipline Specific Course / Major 4 - 4
2. BBA 103 Business Mathematics Discipline Specific Course / Major 4 - 4
3. BBA 105 Financial Accounting & Analysis Discipline Specific Course / Major 4 - 4
4. BBA 107 Business Economics Inter- disciplinary Course /Minor 4 - 4
5. BBA 109 Entrepreneurial Mindset (NUES) Ability Enhancement Course 2 - 2
6. BBA 111 Life Skills & Personality Development (NUES) Value-Added Course 2 - 2
7. BBA 113 IT Applications in Business Skill Enhancement Course 3 - 3
8. BBA 115 IT Applications in Business Lab Skill Enhancement Course   2 1
      Total Credits 23 1 24

SECOND SEMESTER EXAMINATION PROGRAMME : BBA

S. No Paper Code Subject Title NEP Category L (Hours) T/P (Hours) Credit
1. BBA 102 Marketing Management Discipline Specific Course / Major 4 - 4
2. BBA 104 Decision Techniques for Business Discipline Specific Course / Major 4 - 4
3. BBA 106 Human Resource Management Discipline Specific Course / Major 4 - 4
4. BBA 108 Business Communication Ability Enhancement Course 2 - 2
5. BBA 110* MOOC Value- Added Course 2 - 2
6. BBA 112 E-Commerce Skill Enhancement Course 2 - 2
7. BBA 114 E-Commerce-Lab Skill Enhancement Course   2 1
8. BBA 116 Online/ Inhouse Industrial Skill-Based Training/ Apprenticeship Internship - - 4
9. BBA 118* Indian Knowledge Systems Value-Added Course 2   2
      Total Credits 18 1 23

*The student is required to choose one MOOC course of 2 credits as per their preference/choice from Swayam portal or any other online educational platform approved by the UGC / regulatory body from time to time at UG level and after completing the course, the student has to produce successful course completion certificate for claiming the credit. The course chosen by the student should be intimated to the MOOC Coordinator of the respective institution during the first semester.

*Note: Students shall have an option to either study the paper of (BBA 118) Indian Knowledge Systems or (BBA 110) MOOC as a Value-added course.

UNDER GRADUATE CERTIFICATE IN BUSINESS ADMINISTRATION

Exit Criteria after First Year of BBA Programme:

  1. The students shall have an option to exit after 1st year of Business Administration Program and will be awarded with a UG Certificate in Business Administration.
  2. The exiting students will submit the Report during the end of the second semester and the same will be evaluated for the assessment.
  3. Eligibility Criteria to get Certificate in Business Administration - Total 47 Credits to be earned from 1st Year BBA curriculum.
Re-entry Criteria in to Second Year (Third Semester):

The student who takes an exit after one year with an award of certificate may be allowed to re-enter into Third Semester for completion of the BBA Program within a period of maximum 3 years, subject to the condition that the total term for completing the degree course should not exceed 7 years.

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SCHEME OF EXAMINATION

THIRD SEMESTER EXAMINATION PROGRAMME: BBA

S. No Paper Code Subject Title Course Category L (Hours) T/P (Hours) Credit
1. BBA 201 Business Environment and Law Discipline Specific Course / Major 4 - 4
2. BBA 203 Production and Operations Management Discipline Specific Course / Major 4 - 4
3. BBA 205 Business Research Methodology Discipline Specific Course / Major 4   4
4. BBA *** Major Elective-1 Discipline Specific Course / Major 4 - 4
5. BBA *** Minor Elective-1 Inter- disciplinary Course /Minor 4 - 4
6. BBA 217 NSS/NCC/ Club Activities (NUES) Ability Enhancement Course - - 2
7. *** Course Basket Multi- Disciplinary Course 3   3
      Total Credits 23   25

Note for BBA 217:

  1. For NSS/NCC, institute shall follow the guidelines as prescribed by these bodies
  2. All club activities undertaken by students should be recorded e.f. first semester with total hours of engagement of minimum 60 hours

FOURTH SEMESTER EXAMINATION PROGRAMME : BBA

S. No Paper Code Subject Title NEP Category L (Hours) T/P (Hours) Credit
1. BBA 202 Cost & Management Accounting Discipline Specific Course / Major 4 - 4
2. BBA 204 Business Analytics Discipline Specific Course / Major 4 - 4
3. BBA 206* MOOC Value-Added Course 2 - 2
4. BBA *** Major Elective-2 Discipline Specific Course / Major 4 - 4
5. BBA *** Minor Elective 2 Inter- disciplinary Course /Minor 4 - 4
6. BBA 218* Sustainability Practices Value- Added Course 2 - 2
7. *** Course Basket Multi- Disciplinary Course 3 3
Total Credits 21 21

Note:

  1. *** will be replaced with the respective paper code from the Discipline Specific/ Major Course and Inter- disciplinary / Minor Course/ Multidisciplinary Course.
  2. * Every student has to select one value-added course out of either (BBA 206) MOOC or (BBA 218) Sustainability Practices in the Fourth Semester.
UNDER GRADUATE DIPLOMA IN BUSINESS ADMINISTRATION

The students shall have an option to exit after 2nd year of the Business Administration Program and will be awarded with UG Diploma in Business Administration.

Eligibility Criteria to get UG Diploma in Business Administration: Total 93 Credits to be earned till 2nd Year BBA curriculum.

Re-entry Criteria into Third Year (Fifth Semester):

The student who takes an exit after two years with an award of UG Diploma may be allowed to re-enter into the Fifth Semester for completion of the BBA Degree Program within a period of 3 years subject to the condition that the total term for completing the course should not exceed 7 years.

Summer Internship Project Report and Viva Voce:

At the end of the Fourth Semester every student shall undergo Summer Training for Eight Weeks in the industry/Research or Academic Institute. After completion of training they would be required to submit the training report as per the dates decided by the university and they shall also appear for the viva voice. This component will be evaluated during the fifth semester.

The students who are re-entering (after exit) in the fifth semester / third year, students will submit the Internship Report within one month of joining the Fifth Semester for evaluation.

Rules Regarding Selection of Elective Course (DSC/IDC):

The following Five areas of Specialisation/Disciplines are offered for selection of a combination of electives for BBA students:

  1. Finance
  2. Human Resource Management
  3. Marketing
  4. International Business
  5. Entrepreneurship Development

BBA Degree is offered with Major-Minor scheme and BBA Degree with Double Major. For this, a student has to choose electives as per the following combination.

The specializations (Major and Minor) will be decided as follows:

  1. Major area means a total of six papers from the first area of specialisation (One elective each in 3rd and 4th semester, two elective papers each in 5thand 6th semesters i.e., a total of 6 papers of 4 credits each in three years making a total of 24 credits of major specialisation) and minor area means the total of four papers in the second area of specialisation (One elective paper each in 3rd and 4th semester with 4 credits each and one elective paper each in 5th and 6th semester with 4 credits each i.e. total 4 papers of 4 credits each making a total of 16 credits of minor specialisation).
  2. Six electives from any one specialisation leads to “Major Specialization”. Four electives from any one specialization leads to “Minor Specialization”.
  3. Choosing at least two specializations is mandatory to fulfil the requirements for BBA Degree, that is, choosing minimum ten electives.
  4. If a minimum of six electives are completed from Minor Specialization, it will be termed as the second Major Specialization, and the degree will be “BBA with Double Major Specialization”.
MULTI-DISCIPLINARY COURSE (MDC) FOR THIRD, FOURTH AND FIFTH SEMESTER

The courses offered are from multiple programmes run under GGSIPU. Every student has to select one MDC of 3 credits in each semester wherever mentioned from the (***) Course Basket offered by various programmes/ departments based on their area of interest irrespective of the specialization opted offered by the University.

DISCIPLINE SPECIFIC COURSE (DSC)/ INTER DISCIPLINE COURSE (IDC) FOR THIRD SEMESTER
Select any two papers, each from a different specialisation
(1 paper for Major Specialisation, 1 paper for Minor Specialisation)
Specialisation Paper ID Paper Title
Human Resource Management BBA 207 Training and Development
Marketing BBA 209 Consumer Behavior
Finance BBA 211 Security analysis and Portfolio Management
International Business BBA 213 Management of International Business
Entrepreneurship Development BBA 215 Foundation of Entrepreneurship and Startups
DISCIPLINE SPECIFIC COURSE (DSC)/ INTER DISCIPLINE COURSE (IDC) FOR FOURTH SEMESTER
Select any two papers, each from a different specialisation
(1 paper for Major Specialization, 1 paper for Minor Specialization)
Specialisation Paper ID Paper Title
Human Resource Management BBA 208 Talent Management
Marketing BBA 210 Sales and Channel Management
Finance BBA 212 Income Tax Law & Practice
International Business BBA 214 International Business Environment and Strategy
Entrepreneurship Development BBA 216 Opportunity & Feasibility Analysis

Note: Elective courses and specializations will only be offered subject to the discretion of college/university

FIFTH SEMESTER EXAMINATION PROGRAMME : BBA

S. No. Paper Code Subject Title Course Category L (Hours) T/P (Hours) Credit
1. BBA 301 Financial Management Discipline Specific Course / Major 4 - 4
2. BBA *** Major Elective-3 Discipline Specific Course / Major 4 - 4
3. BBA *** Major Elective-4 Discipline Specific Course / Major 4 - 4
4. BBA *** Minor Elective-3 Inter- disciplinary Course /Minor 4 - 4
5. BBA *** Minor Elective-4 Inter- disciplinary Course /Minor 4 - 4
6. BBA 325 Information Systems Management Lab Skill Enhancement Course - 4 2
7. BBA 327 Summer Training/Field- Based Training/ Apprenticeship Internship - - 4
8. *** Course Basket Multi-Disciplinary Course 3   3
      Total Credits 23 2 29

SIXTH SEMESTER EXAMINATION PROGRAMME : BBA

S. No Paper Code Subject Title NEP Category L (Hours) T/P (Hours) Credit
1. BBA 302 Business Policy and Strategy Discipline Specific Course / Major 4 - 4
2. BBA 304 Digital & Social Media Marketing Ability Enhancement Course 2 - 2
3. BBA *** Major Elective-5 Discipline Specific Course / Major 4 - 4
4. BBA *** Major Elective-6 Discipline Specific Course / Major 4 - 4
5. BBA *** Minor Elective-5 Inter- disciplinary Course /Minor 4   4
6. BBA *** Minor Elective-6 Inter- disciplinary Course /Minor 4   4
      Total Credits 22   22
DISCIPLINE SPECIFIC COURSE (DSC)/ INTER DISCIPLINE COURSE (IDC) FOR FIFTH SEMESTER
Select any three/ four Elective papers depending upon the Scheme chosen by the student
For Major-Minor Specialisation Scheme Choose: (2 papers for Major Specialization, and 1 paper for Minor Specialization)
Or
For the Double Major Specialisation Scheme, Choose: (2 papers for Major Specialization no. one, and 2 papers for Major Specialization no. two)

Specialisation

Paper ID

Paper Title

Human Resource Management

BBA 303

Negotiation Skills

BBA 305

Leadership, Power and Politics

Marketing

BBA 307

Services Marketing

BBA 309

Rural Marketing

Finance

BBA 311

FinTech

BBA 313

Goods & Services Tax

International Business

BBA 315

Export, Import Policies, Procedures and Documentation

BBA 317

International Business Negotiation

Entrepreneurship Development

BBA 319

Legal & Regulatory Framework of Startup

BBA 321

Global Entrepreneurship

Note: Elective courses and specializations will only be offered subject to the discretion of college/university.

DISCIPLINE SPECIFIC COURSE (DSC)/ INTER DISCIPLINE COURSE (IDC) FOR SIXTH SEMESTER
Select any three/ four Elective papers depending upon the Scheme chosen by the student
For Major-Minor Specialisation Scheme Choose: (2 papers for Major Specialization, and 1 paper for Minor Specialization)
Or
For the Double Major Specialisation Scheme, Choose: (2 papers for Major Specialization no. one, and 2 papers for Major Specialization no. two)
Specialization Paper ID Paper Title
Human Resource Management BBA 306 Organization Effectiveness and Change
BBA 308 Strategic HRM
Marketing BBA 310 Advertising & Brand Management
BBA 312 Principles of Event Management
Finance BBA 314 Financial Markets & Institutions
BBA 316 Corporate Accounting
International Business BBA 318 Global Competitiveness
BBA 320 WTO and Intellectual Property Rights
Entrepreneurship Development BBA 322 Sustainable Entrepreneurship
BBA 324 Entrepreneurial Finance

Note: Elective courses and specializations will only be offered subject to the discretion of college/university.

SEVENTH SEMESTER EXAMINATION PROGRAMME: BBA (Hons.)

S. No Paper Code Subject Title Course Category L(Hours) T/P(Hours) Credit
1. BBA 401 Project Management Discipline Specific Course / Major 4 - 4
2. BBA 403 Fundamentals of Actuarial Sciences Discipline Specific Course / Major 4 - 4
3. BBA *** Major Elective-7 Discipline Specific Course/ Major 4 - 4
4. BBA *** Major Elective-8 Discipline Specific Course/ Major 4 - 4
5. BBA *** Minor Elective-7 Inter- disciplinary Course /Minor 4 - 4
      Total Credits 20   20

EIGHTH SEMESTER EXAMINATION PROGRAMME: BBA (Hons.)

S. No Paper Code Subject Title NEP Category L(Hours) T/P(Hours) Credit
1. BBA 402 Research Ethics and Writing Inter- disciplinary Course /Minor 4 - 4
2. BBA 404 AI and ML in Business Inter- disciplinary Course /Minor 4 - 4
3. BBA *** Major Elective -9 Discipline Specific Course / Major 4 - 4
4. BBA *** Major Elective -10 Discipline Specific Course / Major 4 - 4
5. BBA *** Major Elective -11 Discipline Specific Course / Major 4 - 4
      Total Credits 20   20

EIGHTH SEMESTER EXAMINATION PROGRAMME : BBA (Hons. with Research)

EIGHTH SEMESTER EXAMINATION PROGRAMME: BBA (Hons. with Research)
Paper Code Subject Title NEP Category L(Hours) T/P(Hours) Credit
BBA 402 Research Ethics and Writing Inter- disciplinary Course /Minor 4 - 4
BBA 404 AI and ML in Business Inter- disciplinary Course /Minor 3 1 4
BBA 412 Research Project/ Dissertation Research Project/ Dissertation 12
Total Credits 7 1 20
The Dissertation work will start from the beginning of fourth year (seventh semester) of BBA (Hons. with Research) Program. The research project / dissertation report shall be assessed by Viva –Voce examination as per the University guidelines. The student should produce one research article from his/her dissertation which shall be communicated to a journal of repute before the Viva-voce examination.
Eligibility for BBA (Hons. with Research): A student aspiring for BBA (Hons. with Research) Degree will have to secure at least 75% aggregate marks till 6th semester.
The student can choose three Discipline Specific Elective Courses from Major/minor specialization (already undertaken during second and third year).
DISCIPLINE SPECIFIC COURSE (DSC)/ INTER DISCIPLINE COURSE (IDC) FOR SEVENTH SEMESTER
Select any three papers
(2 paper for Major Specialization, 1 paper for Minor Specialization)
Specialization Paper ID Paper Title
Human Resource Management BBA 405 Compensation Management
BBA 407 Counseling Skills for Managers
BBA 409 Human Resource Metrics and Analytics
Marketing BBA 411 Marketing Analytics
BBA 413 Customer Relationship Management
BBA 415 Industrial Marketing
Finance BBA 417 Banking Principles and Practices
BBA 419 Behavioural Finance
BBA 421 Corporate Taxation
International Business BBA 423 International Human Resource & Cross Cultural Management
BBA 425 International Marketing
BBA 427 International Supply Chain Management
Entrepreneurs hip Development BBA 429 Entrepreneurial Marketing
BBA 431 Financial Services & Institutional Support for Startups
BBA 433 Research and Development of Business Plans
Note: Elective courses and specializations will only be offered subject to the discretion of college/university.
Specialization Paper ID Paper Title
  Human Resource Management BBA 406 Cross Cultural and Global Management
BBA 408 Management of Industrial Relations
BBA 410 Human Resource Development - Strategies and Systems
  Marketing BBA 414 Content Marketing
BBA 416 Retail & Mall Management
BBA 418 Digital Branding Engagement
  Finance BBA 420 Financial Risk Management
BBA 422 Mergers and Corporate Restructuring
BBA 424 Financial Analytics
  International Business BBA 426 International Business Ethics
BBA 428 Global Outsourcing - Issues & Perspectives
BBA 430 International Business Venturing Abroad
  Entrepreneurship Development BBA 432 Family Business Management
BBA 434 Business Valuation for Startups
BBA 436 Government & Institutional support system for MSMEs
Note: Elective courses and specializations will only be offered subject to the discretion of college/university.