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PGDM Retail Management

Why Study PGDM-RM at JIMS?

Programme Objectives & Overview

  • JIMS PGDM-RM is a Dual Specialization (Major) course which provide opportunities to choose from any one:-
    • Retail Management + Marketing.
    • Retail Management + HR
    • Retail Management + Entrepreneurial E-Commerce.
  • Approved programme by All India Council for Technical Education (AICTE), Ministry of HRD, Government of India
  • Accredited from National Board of Accreditation (NBA) for excellence in quality education
  • Wide course curriculum covering all the aspects of Retail, Marketing & Human Resource
  • Focus on marketing and retail centric industry oriented modules like Digital Marketing, Visual Merchandising, Store Operations, Luxury Retailing, E-commerce, Social Media Marketing, Franchising, Mall Management, Supply Chain & Logistics Management, Merchandising and Category Management, Branding, etc.
  • State of art classrooms and exclusive VM Lab specially designed to facilitate experiential learning for Visual Merchandising and Styling sessions

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Programme Objectives

The two year PGDM- RM programme aims to:
  • To provide students with the comprehensive understanding of the theoretical and applied aspects of Retail Management along with other functional areas of Marketing, Entrepreneurship, Ecommerce & Visual Merchandising.
  • To equip students with the practical, research and analytical skills necessary for a professional management career in the retail trade or an allied sector. The curriculum has been designed keeping into consideration the requirement of Retail industry as well as operations of other industries such as Banking, Telecom, Insurance, Consumer Durable, Hospitality etc.

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Program Structure

  • Total Courses (Trimester I-III): Twenty five papers of 44 credits plus comprehensive viva-voce of 2 credits. Summer Internship of 6-8 weeks after the completion of third trimester.
  • Total Courses (Trimester IV-VI): Nineteen papers of 30 credits plus summer Internship project & viva-voce of 4 credits
  • Dual Specialization - RM+Marketing, RM+HR, RM+Entrepreneurial Ecommerce

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Careers & Future Prospects

Today's job market is highly competitive and a postgraduate degree can command a premium with employers. According to Images Retail & Economic Times, Retail is the Second Largest Employer and manpower requirement is going to grow from current 3 million to 17.6 million. The programme has been designed for professionals looking to develop successful careers in marketing (offline and online), merchandising, store management, e commerce, and logistics management.

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Who should apply?

  • Ambitious recent graduates in Commerce, Business Administration/ Management, Fashion Design and Communication Design who want a career in retail or allied sectors
  • Graduates with a degree in a non-related discipline with some relevant retailing work experience
  • Retail professionals at the beginning of their career who aspire to take on senior roles in the future
  • Individuals who wish to pursue a research career, either within or outside academia, and who wish to specialize in this sector

Student Speak

Expert Speak

Kumar Rajagopalan

“There are some great days and some not so great days, but never a boring day. This summarises a career in retail. Retailing is one of the oldest professions in the world. However the trade is also one of the most dynamic of businesses. The industry uses technology to the levels next only to NASA. The need to relate to individual customers, understand product, channel and place dynamics and also be commercially astute, makes retail a career for people with needs of high growth and superior rewards needs.”

Mr. Kumar Rajagopalan,
CEO, Retailers Association of India

Sumit Chaudhuri

“I look at retailing as an evergreen business space since it caters to fundamental human needs. It shall not only thrive but only grow with continuous changes in business models suiting the requirements of the ever evolving human species. A well groomed professional who is willing to learn, unlearn and relearn this business space at a certain point in time shall always be invaluable. JIMS Rohini seems to be doing a great job of developing the right professionals towards this end.”

Mr. Sumit Chaudhuri,
Fellow and Certified Management Consultant (IMCI),
Chairman and Managing Director,

Mr. Avijit Ganguli

“There has been a sea change in the selling concepts over the last four decades from a 'Kirana' mentality retail has turned to an 'Entrepreneurial' one.The effort that Jagan Institute of Management Studies has taken in introducing and pursuing the retail course PG is commendable for the contribution it has made to the industry in giving its trained retailers. The exposure the students get in form of project work, internship, seminars and inter- collegiate contest help and assist them to become better suited for the industry.”

Mr. Avijit Ganguli,
Ex VP Bata India and Visiting Faculty at JIMs

Mr. Hitesh Manocha

“These days we find the mass media is full of stories about Amazon, Flipkart etc. What are they part of it is retail sector. Retail is the second largest sector of the Indian economy. Last two decades have seen exponential growth in the organized retail in India. This will require skilled manpower to manage retail operations. I am very bullish about the prospects of Retail in India. Management graduates at the Post graduate level will be required to manage Retail marketing, procurement and manage operations. I would strongly recommend taking up this course to leverage the exciting opportunities in the retailing sector.”

Mr. Hitesh Manocha,
Alumni of IIM-A, Visiting Faculty,
and Marketing Consultant with over 30 years’ experience

Mr. Umesh Chaudhary

I call retail as a daily business and none of the business can sustain without right mix of talent pool and same is true for retail also. In last few years many of the small and big institutions like JIMS have added retail as a special curriculum in their degree and PG courses .As fast as retail business will grow, in the same pace industry would need right mix of retail talent therefore without leaving any doubt retail leads to a bright & promising career for all incumbents. From the beginners’ position starting as a Trainee one can grow up to a level of Store Manager in the front-end and similarly various position(s) are available in the backend (other than shop floor) including Merchandising, Buying, Planning, Marketing, Supply Chain and Logistics etc.Retail not only has a good career in itself but with close customer interface employees are rather trained more frequently than any other industry which make them prepared for any service business.

Mr. Umesh Chaudhary,
Head-Human Resources, Rituwears, Biglife

Aarti Sharma

"Being a part of Retail Industry for over a decade has given me a lot of confidence & exposure. It has fulfilled my love to see places, meet people & understand their culture. Today, as an entrepreneur, the dynamics of retail give me joy in experimenting with aspects like merchandising, VM, operations, sales & marketing to name a few. I'm extremely thrilled and overjoyed to learn that growing at an annual rate of almost 16%, the Indian Retail Market is expected to touch Rs 600 Lakh Crore by 2017 !

Ms. Aarti Sharma,
Proprietor- Honeycomb Kidswear

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