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ICICI Bank hired 6 PGDM Students as Management Trainees     Havells hired our students     Blue Star hired students of PGDM Programme as Sales Executive- Channel Sales at a package of 6 lac     Axis Bank hired 8 students     Berger Paints hired our student Ankur Bhardwaj as Sales Officer Trainee     MRF Tyres hired 7 students of PGDM as Territory Sales Manager    WNS hired students of PGDM Programme as Business Research Analyst    Industry Academia Interface –Nestle selected 1st Year students for live project in Marketing domain    Top companies for placement for Batch (2014-2016)- TCS, Colgate Palmolive, Bharti Airtel, Deloitte, Nestle, Zomato, Asian Paints, PWC, VIP, MRF Tyres, Citibank, Godrej & Boyce, Copal Amba,,, Oyo Rooms, Amul, Hitachi, Times Business Solution, Blue Star, Saint Gobain, Fedex Corporation, Havells, ICICI Bank, Axis Bank and many more...

PGDM Retail

Program Structure

Learning Environment, Pedagogy & Assessments

The programme team is friendly, experienced and supportive, and this combination leads to a degree programme which is stimulating, creative and challenging to anyone with retail in mind as a destination career. Learning will involve workshops, simulations and role-plays as well as the traditional lectures.

Combinations of coursework, essays, reports, presentations, portfolio, group work and examinations are used for assessment of the students. Students will also have undergo compulsory internship

  • Total Marks of the programme : 4000
  • Total Credits of the programme : 80 (46 credits - I year; 34 credits - II year)
  • Total Courses (Trimester I-III): Twenty five papers of 43 credits plus comprehensive viva-voce of 3 credits. Summer Internship of 6-8 weeks after the completion of third trimester.
  • Total credit(Specialization courses): 24(offered in IV & V Tri
  • Twelve papers of 20 credits plus specialization 8 credits, SIP 4 credits, Project & viva 2 credits
  • Summer Internship, Comprehensive Viva-voce and Communication are compulsory credits courses
  • Majors in Marketing Minors in Five specializations offered - Finance, Entrepreneurship, E-commerce, VM, HR & To be taken up in Trim.IV- V


Year 1
Trimester - IMax. MarksCredit
Managerial Economics1002
Quantitative Techniques1002
Financial & Managerial Accounting1002
Principles & Concepts of Retail 1002
Marketing Management-11002
Fundamentals of Management501
Information System in Management501
Executive Communication*501
Comprehensive viva-voce *501
Trimester - IIMax. MarksCredit
Retail Store Operations1002
Financial Management-I1002
Marketing Management-II1002
Organizational Behaviour1002
Visual Merchandising1002
Sales Management & Retail Selling Skills1002
Concept of E-BIZ501
Environmental Scanning-1501
Managerial Communication *501
Comprehensive viva-voce *501
* Compulsory Credit Module(1 credit, 50 marks)* Compulsory Credit Module(1 credit, 50 marks)
Trimester - IIIMax. MarksCredit
Business Research Methods1002
Human Resource Management 1002
Financial Management-II1002
Merchandising & Category Management1002
Consumer behaviour1002
Digital & Social Media Marketing1002
Luxury Retail & Mall Management1002
Personality Development Portfolio & Environmental Scanning501
Comprehensive viva-voce *501
* Compulsory Credit Module(1 credit, 50 marks)
Year 2
Trimester - IVMax. MarksCredit
Data Mining & Business analytics501
Strategic Management501
Marketing of banking & insurance services (Major)1002
Customer relationship management (Major)1002
B2B Marketing (Major)1002
Rural & Social Marketing (Major)1002
Specialization-I 2004
Summer Internship report plus viva voce *2004
Trimester - VMax. MarksCredit
Franchising & Global Retailing501
Ethics in Business501
Retail branding (Major)1002
Integrated Marketing communication (Major)1002
Services Marketing (Major)1002
Contemporary issues in Marketing (Major)1002
* Compulsory Credit Module(1 credit, 50 marks)* Compulsory Credit Module(1 credit, 50 marks)
Trimester - VIMax. MarksCredit
Final Project & Viva 1002
Grand Total400080
* Compulsory Credit Module(1 credit, 50 marks)

A student will select one specialization in Trimester IV & V. Two modules from chosen elective will be taught in Trimester IV and V respectively.

Note: specializations cannot change in Trimester V.

Note: Specializations shall be decided on the basis of minimum number of students opting for it.

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