COURSE STRUCTURE - PGDM(RM) PROGRAMME(Batch 2021-2023)
Specialization offered - Marketing, Finance and E-Commerce. To be taken up in Trim.IV- V
- Total Credits of the programme : 140
- Total Credit :140( Classroom Teaching 128 + SDL 12 ) (77 cr - I year; 51 cr - II year)
- Total Credit (Compulsory courses): 21
- Total Credit (Specialization courses) : 24
- Total Courses(Trim.I-III ): 26 papers of 68 credits plus comprehensive viva-voce of 9 credits. (Summer Internship of 6-8 weeks)
- Total Courses(Trim.IV-VI): 7 core papers of 18 credits plus specialization electives of 24 credits. S.I. Project 6 credits & Final Project of 3 credits
| Paper Code |
Trimester - I |
Marks |
Credits |
|
1.1
|
Managerial Economics
|
100
|
3
|
|
1.2
|
Quantitative Techniques
|
100
|
3
|
|
1.3
|
Accounting for Managerial Decisions
|
100
|
3
|
|
1.4
|
Marketing Management-I
|
100
|
3
|
|
1.5
|
Principles & Concepts of Retail
|
100
|
3
|
|
1.6
|
Fundamentals of Management and Organizational Behaviour
|
100
|
3
|
|
1.7
|
IT Application in Management
|
50
|
1.5
|
|
1.8
|
Business Communication*
|
50
|
2
|
|
1.9
|
Comprehensive viva-voce*
|
100
|
3
|
|
|
TOTAL
|
800
|
24.5
|
|
| Paper Code |
Trimester - II |
Marks |
Credits |
|
2.1
|
Macroeconomic Management
|
100
|
3
|
|
2.2
|
Business Analytics
|
100
|
3
|
|
2.3
|
Financial Management
|
100
|
3
|
|
2.4
|
Marketing Management-II
|
100
|
3
|
|
2.5
|
Merchandising & Category Management
|
100
|
3
|
|
2.6
|
Retail Store Operations
|
100
|
3
|
|
2.7
|
Concepts of E-BIZ
|
50
|
1.5
|
|
2.8
|
Managerial Communication & Environmental Scanning*
|
50
|
2
|
|
2.9
|
Entrepreneurship and Innovation Management
|
50
|
1.5
|
|
2.10.
|
Comprehensive viva-voce*
|
100
|
3
|
|
|
TOTAL
|
850
|
26
|
|
| Paper Code |
Trimester - III |
Marks |
Credits |
|
Paper Code
|
Trimester III
|
Marks
|
Credits
|
|
3.1
|
Human Resource Management
|
100
|
3
|
|
3.2
|
Business Research Methods
|
100
|
3
|
|
3.3
|
Sales Management & Retail Selling Skills
|
100
|
3
|
|
3.4
|
Visual Merchandising
|
100
|
3
|
|
3.5
|
Financial Institutions and Markets
|
100
|
3
|
|
3.6
|
Digital & Social Media Marketing
|
100
|
3
|
|
3.7
|
Luxury Retail
|
50
|
1.5
|
|
3.8
|
Consumer Behaviour
|
50
|
2
|
|
3.9
|
Executive Communication*
|
50
|
2
|
|
3.10.
|
Comprehensive viva-voce*
|
100
|
3
|
|
|
TOTAL
|
850
|
26.5
|
|
| Paper Code |
Trimester - IV |
Marks |
Credits |
|
4.1
|
Retail Analytics
|
100
|
3
|
|
|
4.2
|
Retail Supply Chain Management
|
100
|
3
|
|
|
4.3
|
Project Management
|
100
|
3
|
|
|
4.4
|
Summer Internship report plus viva voce*
|
|
|
|
|
|
Specialization -I
|
400
|
12
|
|
|
|
|
|
|
200
|
6
|
|
|
|
TOTAL
|
900
|
27
|
|
|
| Paper Code |
Trimester - V |
Marks |
Credits |
|
Paper Code
|
Trimester V
|
Marks
|
Credits
|
|
|
5.1
|
Sourcing and Merchandising for Online Business
|
100
|
3
|
|
|
5.2
|
Retail Strategic Management
|
100
|
3
|
|
|
5.3
|
Contemporary Practices in Retail
|
50
|
1.5
|
|
|
|
Specialization -I
|
400
|
12
|
|
|
|
|
|
TOTAL
|
650
|
19.5
|
|
|
| Paper Code |
Trimester - VI |
Marks |
Credits |
|
Paper Code
|
Trimester VI
|
Marks
|
Credits
|
|
6.1
|
Corporate Governance and Corporate Social Responsibility
|
50
|
1.5
|
|
6.2
|
Final Project
|
100
|
3
|
|
|
TOTAL
|
150
|
4.5
|
|
| SPECIALIZATION ELECTIVES |
| Marketing |
| Paper Code |
|
Marks |
Credits |
|
4.5
|
Services Marketing
|
100
|
3
|
|
4.6
|
Brand Management
|
100
|
3
|
|
4.7
|
B2B Marketing
|
100
|
3
|
|
4.8
|
Sales and Distribution Management
|
100
|
3
|
|
| Paper Code |
|
Marks |
Credits |
|
5.4
|
International Marketing Management
|
100
|
3
|
|
5.5
|
Integrated Marketing Communication
|
100
|
3
|
|
5.6
|
Marketing Analytics
|
100
|
3
|
|
5.7
|
Contemporary Practices in Marketing
|
100
|
3
|
|
|
| Finance |
| Paper Code |
|
Marks |
Credits |
|
4.9
|
Security Analysis & Portfolio Management
|
100
|
3
|
|
4.10.
|
Strategic Financial Management
|
100
|
3
|
|
4.11
|
Financial Statement Analysis & Credit Appraisal
|
100
|
3
|
|
4.12
|
Financial Modelling-I
|
100
|
3
|
|
| Paper Code |
|
Marks |
Credits |
|
5.8
|
International Finance and Risk Management
|
100
|
3
|
|
5.9
|
Business Valuation & Corporate Restructuring
|
100
|
3
|
|
5.10
|
Corporate Tax Planning and Management
|
100
|
3
|
|
5.11
|
Financial Modelling-II
|
100
|
3
|
|
|
| E-Commerce |
| Paper Code |
|
Marks |
Credits |
|
4.13
|
E-Commerce Technology, Innovation and Artificial Intelligence
|
100
|
3
|
|
4.14
|
Visual Communication
|
100
|
3
|
|
4.15
|
E-Business Strategy
|
100
|
3
|
|
4.16
|
E-Entrepreneurship
|
100
|
3
|
|
| Paper Code |
|
Marks |
Credits |
|
5.12
|
E-Commerce Analytics
|
100
|
3
|
|
5.13
|
Logistics and Supply Chain Management in E-commerce
|
100
|
3
|
|
5.14
|
Ethical, Legal and Security Issues in E-Commerce
|
100
|
3
|
|
5.15
|
Online Customer Insights
|
100
|
3
|
|
|
Self-Directed Learning (SDL)
| Courses / Projects |
Credits |
|
Moocs - 3 courses (3 credits * 3 papers)
|
9
|
credits
|
|
Social Sentivity Project
|
3
|
credits
|
|
Live Project
|
3
|
credits
|
|
Industry Research Project
|
6
|
credits
|
|
Research paper presentation (2 papers * 3 credits)
|
6
|
credits
|
|
Publications (2 papers * 3credits/6 credits)
|
12
|
credits
|
|
NCFM Certification (2 course * 3 credits)
|
6
|
credits
|
|
Entrepreurship Project (3 credits + 6 credits)
|
9
|
credits
|
|
On-Job Training (OJT)
|
6
|
credits
|
|
Total
|
60
|
credits
|
COURSE STRUCTURE - PGDM(RM) PROGRAMME(Batch 2020-2022)
Learning Environment, Pedagogy & Assessments
The programme team is friendly, experienced and supportive, and this combination leads to a degree programme which is stimulating, creative and challenging to anyone with retail in mind as a destination career. Learning will involve workshops, simulations and role-plays as well as the traditional lectures.
Combinations of coursework, essays, reports, presentations, portfolio, group work and examinations are used for assessment of the students. Students will also have undergo compulsory internship
Specialization offered - Marketing, Finance and E-Commerce. To be taken up in Trim.IV- V
- Total Credits of the programme : 140
- Total Credit :Classroom Teaching 128 + SDL 12 (77 cr - I year; 51 cr - II year)
- Total Credit (Compulsory courses): 21 Total Credit (Specialization courses) : 24
TRIMESTER WISE COURSES
| Year 1 |
| Trimester - I |
Credit |
| Managerial Economics | 3 |
| Quantitative Techniques | 3 |
| Accounting for Managerial Decisions | 3 |
| Marketing Management-I | 3 |
| Principles & Concepts of Retail | 3 |
| Fundamentals of Management and Organizational Behaviour | 3 |
| IT Application in Management | 1.5 |
| Business Communication* | 2 |
| Comprehensive viva-voce* | 3 |
| | |
| TOTAL | 24.5 |
|
| Trimester - II | Credit |
| Macro Economics Management
|
3
|
| Business Analytics
|
3
|
| Financial Management
|
3
|
| Marketing Management-II
|
3
|
| Merchandising & Category Management
|
3
|
| Retail Store Operations
|
3
|
| Concepts of E-BIZ
|
1.5
|
| Managerial Communication & Environmental Scanning*
|
2
|
| Entrepreneurship and Innovation Management
|
1.5
|
| Comprehensive viva-voce*
|
3
|
| | |
| TOTAL | 26 |
|
|
| Trimester - III | Credit |
| Human Resource Management
|
3
|
| Business Research Methods
|
3
|
| Sales Management & Retail Selling Skills
|
3
|
| Visual Merchandising
|
3
|
| Financial Institutions and Markets
|
3
|
| Digital & Social Media Marketing
|
3
|
| Luxury Retail
|
1.5
|
| Consumer Behaviour
|
2
|
| Executive Communication*
|
2
|
| Comprehensive viva-voce*
|
3
|
| TOTAL
|
26.5
|
|
|
| Year 2 |
| Trimester - IV | Credit |
| Retail Analytics
|
3
|
| Retail Supply Chain Management
|
3
|
| Project Management
|
3
|
| Specialization -I
|
12
|
| Summer Internship report plus viva voce*
|
6
|
| TOTAL
|
27
|
|
| Trimester - V | Credit |
| Sourcing and Merchandising for Online Business
|
3
|
| Retail Strategic Management
|
3
|
| Contemporary Practices in Retail
|
1.5
|
|
|
|
|
| Specialization -I
|
12
|
|
|
|
|
| TOTAL
|
19.5
|
|
|
| Trimester - VI | Credit |
| Corporate Governance and Corporate Social Responsibilty
|
1.5
|
| Final Project
|
3
|
| TOTAL
|
4.5
|
|
|---|