Latest Events

Launch of e-book titled 'What makes Consumer Buy?' conceptualised, designed, and compiled by PGDM (B) II year students.

The online launch of e-book “WHAT MAKES CONSUMERSBUY ? The Art of Influencing Consumer Behaviour”on 27th Nov 2020. This book isspecial because of unique efforts by PGDM (B) (19-21) students and entails 100%participation. All the articles had a long journey of multiple iterations,corrections and multiple LinkedIn postings before becoming a part ofthis book. The students learned and enjoyed under guidance  of Prof VK Mehta who curated and steered the entire show.  

The novelty of the effort will be forever etched in the glory of the PGDM department. And my belief in what Benjamin Franklin said findsstrength, "Either write something worth reading or Do somethingworth writing." 


The link to the e- book is shared and it is available onour website under the PGDM program section.

Please find a few moments from your busy schedule to read the articlesand get insights on what makes a consumer buy ?