Marketing club of JIMS, “MARQUEST” organised AD -O- MANIA, a platform to compete for the best Ad campaign. The event was held on August 27, 2019 and was organised to welcome innovative ideas for marketing communication from 1st year PGDM students. 11 teams from all verticals PGDM, PGDM IB and PGDM RM, participated in the event comprising 2-4 members in each team. In the first round, Teams described their selected products on an A4 sized sheet including the explanation of other 3P's of marketing. In the second round top 5 teams were selected on the basis of various parameters - presentation skills, innovation in idea conceptualisation, product name chosen and their relation with 3P's of marketing. In the second round selected teams had to promote their products using a PPT/ JINGLE/VIDEO.
The activity aimed at achieving learning outcomes like campaigning and branding. Audience participated at the event with oozing enthusiasm. They learnt about the practical aspects of about 4Ps of marketing. They also learnt the art of team work and importance of presentation in marketing. The winners at the event were- Srishti Kumari, Khushi Bansal, Anushi Ishika Gupta and 2nd prize Anant Vashishta, Apurva Khandelwal, Suraj Pratap Singh,Sahidul Islam and runner up were Kajal, Ankita Mahajan,Bhavana NS and Prachi Goyal