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A Workshop on Visual Merchandising ‘The Art of Visual Display’

On December 14, 2017

Change is an inevitable part of the retail industry. Due to the relentless march of technology, the industry is changing faster now than ever before. Today’s consumers engage with retailers at times and in places they never have before. But even in the face of e-commerce and new shopping patterns, physical stores remain the retailer’s most valuable asset. They’re the best places to connect with the customer and forge lasting relationships. Going forward, the students must not only provide new reasons for customers to once again enter their stores, but they must provide points of engagement that will keep them there. To achieve the same, JIMS Rohini organized a full day workshop on “The Art of Visual Display” for PGDM Retail Management students (batch 2017-19) on 14th December 2017. 

A Workshop on Visual Merchandising ‘The Art of Visual Display’
The Art of Visual Display,  JIMS, Rohini Sector-5 Delhi

The resource person Dr. Bhawna Chaddha focused on the real world understanding of visual merchandising and store design in order to maximize sales through customer engagement, creativity and holistic design. The workshop addressed the processes and methodologies used to project the brand image and to create a meaningful visual dialogue with the customer. The windows wear workshop offered an analysis of current practices, theories and techniques used in visual merchandising and store design through developing 3D mood boards and color planograms. The workshop provided an understanding of the ever-evolving role of visual merchandising and its importance in making successful retail strategy.  

PGDM-RM JIMS Rohini Sector-5 Delhi
JIMS Workshop on Visual Merchandising
PGDM, PGDM-IB amd PGDM-RM JIMS, Rohini Sector-5 Delhi
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