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JIMS organised a Guest Lecture On Guesstimate

Saturday, 19THAUGUST 2017


The session  started with a welcome note and  introduction of speaker,  Mr Shray Agarwal , working as Business Analyst  with Quantum Consumer Solutions. .

Mr.Shray started the session with the introduction to the concept of Guesstimate. Following were the main points related to GUESSTIMATE that were discussed .

Definition— An estimate based on a mixture of guesswork and calculations

Demand Forecasting and Guesstimate- Both are related terms that are used for Sales majorly and the difference lies in their range of applicability. Demand Forecasting is used in broader sense that means predicting future demand for the product or a service on the basis of the past events and prevailing trends . 

He discussed commonly used facts related to market research. He explained the concept taking examples from Telecom Industry and how  JIO become the strongest player in telecom market which was dominated by Airtel and Vodafone earlier. 

Some of the learnings from the session were:

> Push and pull Strategies

> Delegation as a way of operations

> Harsh reality of marketing in oligopolistic market

> Understanding of market analysis 

Post  discussion, a Case Study related to “The Lion Brewery”  was presented for discussion.

It was our privilege to attend a very informative and interactive session by him. His ideas and concepts about marketing research sparked as a lively session for all of us. He told us about the facts that are prevailing in existing market. This was actually practical experience sharing session. Hope to attend his session again.

Guest Lecture JIMS, Rohini Sector-5 Delhi
GD/PI Schedule