An enthusiastic coffee table discussion was held among the member students of marketing club and the faculty Ms. Yukti Ahuja Sharma. There was an exchange of information and ideas with rigorous cross questioning. The topics of discussion were hand picked the well known magazine Harvard Business Review, which included articles on-
- Intuit
- Delta airlines
- Kering
Few articles from Brand Equity were also discussed-
- Cricbuzz and mauka mauka advertisement
- American food brands going digital
- Technology in rural areas
The one and a half hour session was extremely useful and interesting since it equipped us with the latest and the most trending topics in marketing.
The club is in the process of incorporating this exercise in every week’s schedule.
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