The event was organised in the form of an interactive expert session on the theme “Protecting IPR & IP Management for Start-ups.” The session featured distinguished guest speaker Dr. Archana Saxena, who delivered an informative and engaging presentation on the importance of intellectual property protection in the modern business environment.
The event commenced with a formal welcome of the guest speaker, followed by an introduction highlighting her expertise and contribution in the field of Intellectual Property Rights. During the session, Dr. Archana Saxena utilised a detailed PowerPoint presentation (PPT) to explain various concepts related to IPR and IP management in a simplified and practical manner.
The session covered several important topics, including:
- Introduction to Intellectual Property Rights and their significance in innovation and entrepreneurship.
- Different categories of intellectual property such as patents, trademarks, copyrights, geographical indications, and industrial designs.
- The importance of protecting innovative ideas and business concepts for start-ups.
- Strategies for effective IP management and commercialisation of intellectual assets.
- Real-world examples and case studies demonstrating how businesses utilise intellectual property for competitive advantage.
- Challenges faced by start-ups in protecting their intellectual property and methods to overcome them.
The interactive nature of the session enabled participants to actively engage with the speaker through questions and discussions, thereby enhancing their understanding of the practical implications of IPR in entrepreneurial ventures.
The event witnessed enthusiastic participation from students, reflecting a strong interest in the fields of entrepreneurship, innovation, and intellectual property management. Participants attentively engaged throughout the session and gained valuable insights into the significance of protecting intellectual assets in today’s competitive business landscape.
The PPT presentation used by the guest speaker helped simplify complex legal and managerial concepts, making the session highly informative, accessible, and engaging for the audience. Students particularly appreciated the practical examples and start-up-oriented approach adopted during the presentation.