The Jagan Institute of Management Studies organized a highly engaging and intellectually enriching guest session titled “Industry Expectations and Learning through Case Analysis” under the BBA Mentorship Program on 6th April 2026. The primary objective of this session was to bridge the gap between academic knowledge and practical industry requirements by exposing students to real-world business scenarios and professional expectations.
In the contemporary business landscape, characterized by rapid technological advancements and dynamic market conditions, it has become imperative for students to move beyond theoretical understanding and develop practical, analytical, and decision-making competencies. Recognizing this need, the session was conceptualized to provide students with industry-relevant insights, hands-on learning approaches, and exposure to real-time corporate challenges.
The session was delivered by Mr. Abhishek Tandon, a distinguished Global Marketing Leader and SaaS Growth Strategist at Akraya Inc. With extensive experience in technology-driven markets, digital transformation strategies, and global marketing practices, the resource person brought valuable industry perspectives that significantly enriched the learning experience of the participants.