The guest session titled “” was successfully organized under the banner of the Institution's Innovation Council in collaboration with the national initiative Viksit Bharat Abhiyan. The session also embarks the celebration of National Creativity Day highlighting the importance of creativity in driving the future innovations. The session was conducted on 24th March 2026 at 11:00 A.M onwards, attracting enthusiastic participation from students eager to understand the practical significance of analytics in today’s business environment.
The distinguished speaker for the session was Ms. Kritika Saluja, Senior Manager, Digital Marketing at WPP Media, one of the world's largest media investment groups. With 10–11 years of industry experience spanning brand strategy, content marketing, and digital growth, Ms. Saluja brought a practitioner's perspective to every topic she addressed. Her expertise lies at the intersection of creative storytelling and data-driven strategy — making her insights both practically grounded and forward-looking.
The session was an interactive and insight-rich talk exploring the evolving landscape of digital marketing. Ms. Saluja covered a broad range of topics — from the psychology behind viral content to the role of emerging technologies in reshaping how brands communicate with consumers. The discussion was structured around two core themes: the art and science of content creation, and the innovation trends redefining the industry today.