The Institution’s Innovation Council (IIC) of Jagan Institute of Management Studies successfully organized a workshop titled “Effective Sales and Marketing Strategies for Startups” on 9th February 2026 as part of the IIC 7.0 Calendar Activities (Quarter 2). The workshop was conducted in offline mode at Room B-302 and witnessed active participation from students across various programs.
The primary objective of the workshop was to provide students with practical insights into sales and marketing strategies specifically designed for startups operating in competitive and dynamic market environments. The session aimed to bridge the gap between theoretical knowledge and real-world business practices by highlighting contemporary marketing approaches, customer acquisition strategies, branding techniques, and market positioning.
The resource person shared valuable industry experiences and discussed key aspects such as understanding customer needs, building strong value propositions, leveraging digital platforms for marketing, and developing sustainable sales strategies. Real-life examples and case-based discussions helped participants understand the challenges faced by startups and the strategic solutions required for long-term growth. The session was interactive, encouraging students to ask questions and engage in meaningful discussions.
The workshop proved to be highly informative and engaging, enabling students to gain a practical understanding of how sales and marketing functions play a crucial role in the success of startups. Participants appreciated the clarity of concepts, real-world relevance, and interactive approach adopted during the session. The event contributed significantly to enhancing entrepreneurial awareness, strategic thinking, and industry readiness among students.
Overall, the workshop was a successful initiative under the IIC framework, aligning with the institute’s objective of promoting innovation, entrepreneurship, and experiential learning. The positive feedback received from participants reflected the effectiveness and academic value of the session, and the event successfully fulfilled its intended learning outcomes.