Guest Lecture – Market Overview- Business Research
At: Jagan Institute Of Management Studies, Sector – 5, Rohini
An interactive and motivating session was organized for the students of PGDM Batch 2013-2015 on 29th March, 2014. It was conducted by Mr. Umesh Jha, Director and National Head- Survey Division, AC Nielsen
Mr. Umesh Jha gave a deep insight on the upcoming technologies that would help researchers to interpret and forecast consumer wants and desires. He also told the students about the various methods of research that could be used.
The session was very knowledgeable and appreciated by the students.
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