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JIMS, Rohini Organised an Event “STEAL THE DEAL”

“It’s not what you sell that matters as much as how you sell it!”

Apropos to this, the marketing club- Marquest and the retail club- Creador of JIMS, Rohini organised an event “Steal The Deal” for PGDM students on Wednesday, 30th November, 2022 in college auditorium. The participants were expected to understand the product given by the organising team, design the marketing strategies, branding, advertising and convince the judges by selling the same product with an innovative use. 

JIMS Rohini
JIMS Rohini

Out of total 17 entries, only 6 teams were selected through a quiz. The event was then followed by 2 rounds, Window display and Role play (enactment). The product that was given to each team was “Insulated Bags”. 

On the event day, teams were allotted with their tables for window display and given 45 minutes to prepare for the same, subsequently teams had to present the advertisement of the product through role play (enact). Dr. R.K. Singh, Dean PGDM- RM, was invited to judge the event. Dr. Singh judged the teams on the basis of Logo design, Window Display, Product assembly, Innovation, creativity and Role Play. Event came to an end by the announcement of the winners by our honourable judge, Dr. R.K. Singh. Team-2 lead by Anshul (PGDM section-C) was successful in securing 1st position and won a cash prize. Runner up for the event was given to Team-6 lead by Riya Kumari (PGDM section-A) and won a cash prize. 

PGDM JIMS Rohini, Delhi

The Event was successfully coordinated by Dr. Bhavneet Kaur (Convenor- Marquest Club) and Dr. Amisha Gupta (Convenor- Creador Club), owning to the participation of enthusiastic students, supervision and support of professors and unfathomable efforts of the club members.   

JIMS Rohini Delhi