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JIMS, Rohini organized Alumni Interaction On Integrated Marketing Communication

Alumni Interaction On Integrated Marketing Communication By Mr. Sumit Gupta Batch (2017-19) Entrepreneur, Managing Director-Buy plus Realtors On 15th Nov 2022.

Alumni Interaction has always been a great experience for the current year batch. In continuation with the same, PGDM-International Business invited one of the esteemed Alumni who was once recognised as a “Top Channel Partner” in North India in Channel Partner Meet by Godrej Properties held in Gurgaon. Mr. Sumit Gupta who started his career from Khimji Ramdas into Marketing Profile and then started his own venture “Buy Plus Realtors.”

Mr. Sumit started his session with some motivational quotes and shared his experience from being an employee to an entrepreneur. He shared the challenges faced by him in starting his business followed by the planning done by him as a marketer of his company. Mr. Sumit elaborated the tools of Integrated Marketing Communication applied by him and related them to the concepts of Marketing Management as a course curriculum.

The session was really helpful for the students since they were able to identify their career graph from a student to an employee and now an employer.