Creador- The retail club of Jims Rohini organized an event “Ajab Brand ki Gajab Kahani” on Monday, December 20, 2021 for the students of PGDM with the purpose to enable participants to work upon their creativity and understand the concepts of retail in a fun and competitive manner. The event was presided over by Dr. Amisha Gupta, the faculty convener for the club. The event was also graced with the felicitous presence of Dr. Bhavneet Kaur and Dr. Sonia Dhir. Just like the tagline suggests “Relate, Innovate & Recreate”, participants had to recreate the brand and a product they were given. The motive was to enhance the thinking ability of students in a healthy competitive environment with time constraint.
The club received overwhelming response for the event and thus for the purpose of elimination, the event had 3 rounds.
In first round, a crossword puzzle on “Facts about famous brands” was given to all the teams which was to be solved within 5 minutes. Out of 14 teams, only 9 teams moved forward.
Round 2 revolved around the main concept of the event wherein each team leader has to draw a chit in which an absurd combo of a brand and a product was given and teams had to create a print advertisement for the same including brand logo and a tagline. Teams came up with the unique ideas and put in all their efforts to give their best. Out of 9 teams, 5 teams moved forward for the third and the final round.
In last round, teams were supposed to enact something to represent the brand they were given in the previous round. All the teams presented very well. 3 teams were selected as winners followed by the prize distribution and a vote of thanks.
The event was a great success and we are grateful to everyone who supported us throughout.
Creador – the retail club will keep coming up with such amazing and exciting activities and will look forward to your participation.