JIMS Rohini organised a mall visit to Pacific Mall, Subhash Nagar for PGDM - Retail Management students (batch 2021-23) on 28th December, 2021.The objective of mall visit was to encourage, motivate and enhance the knowledge of students on various different brands including luxury, premium and economy. The students got the opportunity to interact with the retailers of premium brands like Zara, Promod, Allen Solly, Nike, Reebok, Global Desi etc. They got practical exposure of premium brands and their visual merchandising displays. The students were divided into groups of 3 members each so that they can work as team and understand the power of working as team. All the groups were given different tasks so that they understand and interact with well established brands.
It was a great learning for the students and helped them to connect theoretical concepts with practical learning.