JIMS Rohini organised an alumni guest session on Understanding the concepts of Marketing and Finance with Google ads on 25th August, 2021 for PGDM- Retail Management students batch (2021-23). The resource person was Ms. Rajshree Verma, Associate- Digital Marketing, Edureka and Alumnus PGDM- RM (Batch-2018-20).
The session commenced by Rajshree elucidating students about the shift in the paradigm of advertisement and marketing in today’s world. She further explained various key terms used in online and digital marketing and how students can use them at the current level for any social media platforms.
The session was very interactive wherein the students raised doubts about their current online platforms and ways to increase their outreach, all of which was patiently and thoroughly cleared by the speaker.
Towards the end, Rajshree talked about her journey and experience and how budding marketers can avoid certain mainstream mistakes and lead on a smooth journey in their career.
The session was very enriching and informative.