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JIMS Rohini Organised Guest Session On "Digital Transformation for any Business"

JIMS Organised a session from corporate professional for the upcoming batch of PGDM-IB  with Dr Amit Pareenja  with an objective of introducing corporate world to the students. Dr Amit Pareenja has more than 17 years of work experience and is currently working with Tata Communication as an Associate Director-L&D.
Dr Amit Pareenja initiated the session by sharing his journey from an MBA student to a leadership profile.
He illustrated the twists and trends of the industry with examples like the evolution of cosmetics and beauty products after success of daily soaps in which TV stars looked very beautiful by applying those products. Similarly with the start of BPO/KPO industry in 2011 which hit the personal life balance of a family and ready to cook food was another success for a short period of time. Dr Amit pareenja shared few more case studies from the industries like shoe industry, E-Commerce, Food Industry which gave students insights of management and the change that happened. 
Sharing different examples of a Digital Transformation of Business like Food, FMCG, Fashion Industry he highlighted the changes and growth in Business after being Digital. Dr Pareenja elaborated digital transformation as a cultural change and an integration of digital technology into all areas of business 
Students gained lots of insights about the Industry which was new to them and they found it very interesting.

JIMS Rohini
JIMS Rohini