“TUESDAY TALK SERIES”
At: Jagan Institute of Management Studies
Key Resource Person: Ms. Pooja Jain Associate Professor, JIMS.
Jagan Institute of Management Studies, Sector 5, Rohini, Delhi organized “TUESDAY TALK SERIES – XXIII” on Tuesday, 13th August, 2013 in its campus. The continuous faculty interaction programme was an initiative by the faculty members to present their research papers or any other similar activity with JIMS fraternity. The moderator for the session was Ms. Parul Raj, Associate Professor, JIMS and the resource person for the presentation was Ms. Pooja Jain Associate Professor, JIMS. She has presented several research papers on various aspects of Rural Marketing, Green Marketing and Branding initiatives in National and International conferences.
The JIMS faculty and other staff members from various departments attended the presentation.
Ms. Pooja Jain presented the paper on “Impact of ICT on Consumption Pattern in Rural Haryana” which is currently her area of research. She presented the fact that Technology is progressing at a phenomenal pace. The power of computers, mobile phones and the internet has brought to our fingertips a vast amount of data and services from which we can continually learn, engage, and improve. Information poverty largely belongs to the underserved and marginalized individuals, for whom Information and Communications Technology could be a connection to a better life. Explosive growth of mobiles and internet can be harnessed to narrow that divide by being a platform for inclusive content.
She stated the aim of her study which is to find out impact of, the new age ICT on consumption patterns for consumer durable goods in Haryana.
She opined that Haryana is one of the most progressive States in the country. The state has 6759 villages and 106 cities and towns. With just 1.37 per cent of the total geographical area and about 2 per cent of India’s population, Haryana has carved a place of distinction for itself during the past three decades. Today rural Haryana customer’s expenditure has stretched to products like consumer durables, two wheelers and cars. Consumer durable market recorded revenue of US$ 7.3 billion in FY11.Rural market share for consumer durables was 33% in FY11 Rural and semi-urban markets are growing at a remarkable pace over the last few years on account of high sales in products such as TVs, washing machines and water purifiers. By FY15, rural and semi-urban markets are likely to contribute a majority of consumer durables sales. Haryana had nearly 19.5 million mobile subscribers and 298,823 broadband subscribers. The tele-density of Haryana was 76.72 per cent, as of December 2012.
Her presentation highlighted the factors that relate to an increase in income and attractiveness of the rural area.
Lastly, Ms. Parul Raj moved a vote of thanks for an insightful session that took place.
Over all, the session was interactive and a learning experience for the JIMS Family.
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