Objective of the Event: The event aimed to explore the importance of effective sales and marketing strategies for the growth and success of start-ups and entrepreneurs.
An insightful session on Effective Sales & Marketing Strategies for Entrepreneurs/Startups with Mr. Mayank Chhatwal (CEO - GECI, Chair for India - International Forum) was held on February 17, 2025, from 10:00 a.m. onwards in B302. The session provided participants with invaluable strategies and insights to scale their startups and achieve sustainable business growth. Through a detailed discussion led by the industry expert, attendees explored effective sales techniques, market positioning strategies, and real-world approaches to creating impactful sales funnels. Mr.
Mayank Chhatwal shared practical steps to develop tailored sales processes that can be applied to diverse startups, helping entrepreneurs focus their efforts on generating tangible results.
The session focused on proven sales growth hacks that can drive immediate results for startups and entrepreneurs. By breaking down successful sales strategies used by established companies, participants gained clarity on how to implement these strategies in their own ventures. It also emphasized the importance of mastering market positioning to stand out in a competitive market, ensuring that attendees walked away with actionable tactics that would allow them to differentiate their businesses. Market positioning was discussed as a key factor in attracting the right audience and building a brand that resonates with customers. Nisha Sharda, a BBA 3rd-year student, expertly anchored the event, guiding the audience through the key takeaways and keeping the atmosphere engaging throughout.
Key Takeaways:
- Proven sales techniques for driving business growth and increasing conversions, including customer-centric selling, digital marketing tactics, and sales automation tools.
- Market positioning strategies that allow startups to differentiate themselves and gain a competitive edge, from defining unique selling propositions (USPs) to leveraging brand
- Real-world insights from an industry expert, highlighting practical approaches, success stories, and common pitfalls that entrepreneurs should avoid.
Conclusion: By the end of the session, participants were equipped with essential tools to effectively market and sell their products or services, with a deeper understanding of how to overcome challenges in the startup journey.
Learning Outcomes: The session inspired attendees to think strategically, be adaptable in the face of competition, and confidently take their businesses to the next level.