Objective of the Event
The objective of the "Workshop on Digital Marketing Tools for Entrepreneurs" is to equip students with the knowledge and skills necessary to effectively utilize digital marketing tools to grow their businesses.
A workshop on Digital Marketing Tools for Entrepreneurs was organised by the Entrepreneurship Development Cell of Jagan Institute of Management Studies on October 8, from 11:30 a.m. to 1:00 p.m. The session was led by Dr. Shakir Ali, a distinguished faculty member of Digital Business at Lithan Academy, Singapore, and the Founder & CEO of Digitoze Consulting Services LLP.
Dr. Shakir Ali’s session provided an in-depth understanding of how entrepreneurs can leverage digital marketing tools to grow their businesses. He introduced several AI-powered tools that can significantly save time and allow entrepreneurs to focus more on innovation rather than repetitive tasks. Tools like Scibbr, Humanize.ai, and Pop.ai were discussed and demonstrated as powerful solutions for automating content creation, enhancing customer communication, and optimizing marketing efforts.
Dr. Ali highlighted how these AI tools streamline tasks such as writing, data analysis, and customer outreach, allowing business owners to concentrate on developing creative strategies. He emphasized the importance of using AI to handle the gruntwork, which opens up more time for strategic planning and innovative thinking.
In addition, Dr. Ali covered essential brand elements and how to build a strong online brand image. He discussed the key components that contribute to brand identity, such as visual aesthetics, tone of communication, and customer experience. Participants learned how to create a cohesive and impactful online presence to attract and retain customers.
The workshop also explored ways to use social media and SEO in building a brand’s digital presence, enabling students to enhance their online engagement and drive business growth. The session concluded with a dynamic Q&A segment, allowing participants to clarify their doubts and gain further insights into digital marketing strategies.
Learning Outcomes of the event
Participants gained a robust understanding of digital marketing tools, feel confident in their ability to use them effectively, and be ready to implement strategies that will drive business growth.