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Saturday Talk Series - Session XXVIIth

Jagan Institute of Management Studies, Sector 5, Rohini, New Delhi organized “SATURDAY TALK SERIES – XXVIIth ” on Saturday, 10th May, 2014 at its campus. The continuous faculty interaction programme was an initiative by the faculty members to present their research papers or any other similar activity with JIMS fraternity. The moderator for the session was Mr. Jasmeet Singh, Faculty, JIMS and the resource person for the presentation was Mr. Dr. Deepak Chahal, Faculty, JIMS.

The JIMS faculty and other staff members from various departments attended the presentation. 

The paper presented was on “Analysis of Social Media Analytics using Software Tools.

Social Media Analytics is an on-demand offering that integrates archives, analyzes and reports on the effects of online conversations occurring across professional, consumer-generated and social network media sites. As a re­sult of the intelligence gleaned from this process, organizations can understand the effects online conversations are hav­ing on specific aspects of their business operations.  The presentation highlighted “how social media analytics can be measures and integrated with business growth and revenue”

In his presentation he briefed about the various social media platforms, social media analytics and the role of IT in evaluating the same using various software tools.

The objective of the study was to understand that monitoring helps provide greater customer service and detect more buyer interest hence it becomes important for the organizations to adopt tools that give them accurate, insightful and action oriented analytics to know the customer behavior and their interest levels.

Overall, the presentation was interactive and educative where there was something new to be learned and was appreciated by the JIMS fraternity.