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jims rohini conducted focus group discussion for PGDM students

On Oct 24th, 2022 Jagan Institute of Management Studies Sector-5 Rohini organized a focus group discussion for the PGDM students of the batch 2022-24 in association with Bombay Shaving Company. This focus group consisted of various batches of 5-7 students each who discussed on topics given by Bombay Shaving Company’s executive.

Bombay Shaving Company started with a goal to reinvent the way men perceive and approach grooming and personal hygiene in India as well as around the world. This goal took inspiration from the rise of new innovations and behaviors like engagement on social media and the rise in online dating which prompted men to focus more on the way they look at grooming and there was a clear demand from women in terms of them wanting men to look better.

It is essential for brands to track large cultural shifts via content created on social media apps. The company makes it a point to observe how content moves across platforms and geographies and how it is being perceived by its target audience. This effort is important because the brand operates in a very visual space, given that it is a personal care/ grooming

These focus groups were targeted to bridge the gap between classroom training and the real-world scenarios, where the students engaged in discussions exploring various concepts of marketing, operation and logistics like B2C, B2B, the marketing mix of the brand, how it has evolved, what might be any future opportunities for the brand to expand in the future. These groups definitely provided an exposure to students which they will cherish throughout.