PGDM department organized a guest session on Contemporary Issues in Marketing for PGDM batch (2021-23) students on 11th March, 2022 by Professor Dhananjay Bapat, Associate Professor at IIM Raipur. The talk was a full package of insights for the prevailing trends in real time business world and the relevance of innovation and marketing trends for running a business.
The speaker shared his valuable inputs on how the market is changing at a very fast pace. A plethora of technologies has been introduced now a days and how companies are actually becoming attention seekers in the eyes of customers.
He further discussed about how the companies are growing their presence by involving influencers now a days.
The students made the session more lively by asking ample of questions from the speaker as they were impressed and motivated by his in depth knowledge in the field of marketing.
Overall it was an insightful session and students will be looking forward towards more such sessions.