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Faculty

Ms. Mansi Arora Madan

Asst Professor- Management

Specialisation: Marketing/Business Communication

Masters in Management with specialization in Marketing and corporate experience in Advertising and Public Relations with well known brands like Reckitt Benkiser, ISB Hyderabad, and Indraprastha Apollo Hospitals has brought an expertise in marketing and communications. The acumen for writing has made her won literary awards at school and college level and many accolades in the professional odyssey.

After qualifying UGC-NET in Management I have been an academician in the subjects of Marketing for about eight years now with about 14 research papers in marketing management, Human Resource management and corporate communications published and presented in National and International Journals.

A research scholar at Aligarh Muslim University, I aim to strive for academic excellence and to achieve quality standards in imparting education to students of Business Management.

Teaching

  • Panjab University
  • AIMA
  • Strategic Management in Marketing
  • Buying Preferences among Millennials for healthy food
  • Marketing/Business Communication/Social Media Marketing

Research & Publication

Management Development Programme

  • Leadership-through the power of Influence in HR by Myself - 1 day
  • Tacital Communication in Business Communication-Writing skills by Myself - 1 day
  • Interactive Teaching Practices in Present Scenario.” in by faculty development program by JIMS, Rohini - 1 day
  • Designing and delivering academic Inputs in Professional Education.” in by Global Human Resource development Centre - 1 day
  • Teaching Communication in by University of Cambridge. - 2 day

Conferences

  • Ms. Mansi Arora Madan, presented in The Stressed Factor Organized By University School Of Management Studies [October ‘2013-]
  • Ms. Mansi Arora Madan, presented in Changing Playfield: Strategic Tactics of Micromax Organized By IIT Delhi [Dec ‘2013-]
  • Ms. Mansi Arora Madan, presented in Turn big data into big ideas Organized By S.P. Jain Institute of Management Studies, Mumbai [Feb ‘2015-]

Seminar

Cases

  • The Note7 fiasco: A saga of Samsung’s Disgrace published in International journal in 2017
  • Case study presented and published on “Responsible Leadership: A Fair Play” in XLRI, Jamshedpur in National Convention on Responsible leadership ‘November’2012.

GD/PI Schedule