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Faculty

Ms. Mahima Gupta

Asst Professor- Management

Specialisation: Management
Ms. Mahima Gupta is an Electronics and Communications Engineer from Indraprastha University and holds a PGDM degree in Marketing/ HR from FORE School of Management. She started her corporate career as an Associate Researcher with IMRB International. Her major clientele included Yum Foods, HCL, Shiv Nadar Foundation, Voltas, LG and ABP. She is currently working with JIMS as an Assistant Professor and is simultaneously pursuing her PhD in the area of healthcare. In her 4 years association with JIMS she has written several research papers, attended conferences, undertaken a couple of corporate research projects and conducted an FDP as a resource person at Ideal Institute of Management Studies. Her prime areas of interest include Consumer Behavior, Market Research, and Marketing Management. 

Teaching

Research & Publication

  • Entrepreneurial Challenges for “Make in India” – ‘An Optimistic Initiative at the National Conference on Management by Optimism’ , University School of Management Studies, GGSIPU - 2016
  • Heartfelt or a Promotional Gimmick, at the National Conference on Management by Optimism’ , University School of Management Studies, GGSIPU - 2016
  • Quantitative Analysis of Dairy Product Packaging with the Application of Data Mining techniques, International Journal of Computer Science and Information Technology - 2016
  • Changing Paradigm of Online Retail Market: A Study of Grofers' Operational Excellence, book titled - Competing through Operations Excellence: Agility, Adaptability and Analytics - 2016
  • Enriching Academia Corporate Loop (ACL) – A Corporate Social Responsibility Initiative, Journal of business theory and practices - 2015
  • Challenges in English Communication for Learning Professionals,Vsrd -International Journal of Technical and Non -Technical Research, 6 (1) - 2015
  • Challenges in English Communication for Learning Professionals, Vsrd -International Journal of Technical and Non -Technical Research - 2015
  • Changing Paradigm of Online Retail Market: A Study of Grofers' Operational Excellence, FIOC (FORE International Operations Conference) - 2015

Management Development Programme

  • Empirical research and paper writing at Ideal Institute of management technology, GGSIPU in Paper Writing, Excel support by Ms Mahima Gupta, Dr BK Som - 2 days (16/07/2016-17/07/2016)

Conferences

  • Entrepreneurial Challenges for “Make in India” – ‘An Optimistic Initiative at the National Conference on Management by Optimism’ by University School of Management Studies - 13/02/2016
  • Entrepreneurial Challenges for “Make in India” – ‘An Optimistic Initiative at the National Conference on Management by Optimism’ by University School of Management Studies, GGSIPU - 13/02/2016
  • Heartfelt or a Promotional Gimmick, at the National Conference on Management by Optimism’ by University School of Management Studies, GGSIPU - 13/02/2016
  • Changing Paradigm of Online Retail Market: A Study of Grofers' Operational Excellence by FIOC (FORE International Operations Conference) - 28,11, 2015
  • Enriching Academia Corporate Loop (ACL) – A Corporate Social Responsibility Initiative at the Global Summit by GSCSR 2015 by Indian institute of Corporate affairs , IIM Raipur and National law school of India - 07/05/2015

Seminar

Cases