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Ms. Mahima Gupta

- Management

Specialisation: Management
Ms. Mahima Gupta is an Electronics and Communications Engineer from Indraprastha University and holds a PGDM degree in Marketing/ HR from FORE School of Management. She started her corporate career as an Associate Researcher with IMRB International. Her major clientele included Yum Foods, HCL, Shiv Nadar Foundation, Voltas, LG and ABP. She is currently working with JIMS as an Assistant Professor and is simultaneously pursuing her PhD in the area of healthcare. In her 4 years association with JIMS she has written several research papers, attended conferences, undertaken a couple of corporate research projects and conducted an FDP as a resource person at Ideal Institute of Management Studies. Her prime areas of interest include Consumer Behavior, Market Research, and Marketing Management. 

Teaching

Research & Publication

  • Ms. Mahima Gupta, (2016) "Entrepreneurial Challenges for “Make in India” – ‘An Optimistic Initiative at the National Conference on Management by Optimism’ , University School of Management Studies, GGSIPU " in National"[] []
  • Ms. Mahima Gupta, (2016) "Heartfelt or a Promotional Gimmick, at the National Conference on Management by Optimism’ , University School of Management Studies, GGSIPU " in National"[] []
  • Ms. Mahima Gupta, (2016) "Quantitative Analysis of Dairy Product Packaging with the Application of Data Mining techniques, International Journal of Computer Science and Information Technology" in International"[] []
  • Ms. Mahima Gupta, (2016) "Changing Paradigm of Online Retail Market: A Study of Grofers' Operational Excellence, book titled - Competing through Operations Excellence: Agility, Adaptability and Analytics" in National"[] []
  • Ms. Mahima Gupta, (2015) "Enriching Academia Corporate Loop (ACL) – A Corporate Social Responsibility Initiative, Journal of business theory and practices " in International"[] []
  • Ms. Mahima Gupta, (2015) "Challenges in English Communication for Learning Professionals,Vsrd -International Journal of Technical and Non -Technical Research, 6 (1)" in International"[] []
  • Ms. Mahima Gupta, (2015) "Challenges in English Communication for Learning Professionals, Vsrd -International Journal of Technical and Non -Technical Research" in International"[] []
  • Ms. Mahima Gupta, (2015) "Changing Paradigm of Online Retail Market: A Study of Grofers' Operational Excellence, FIOC (FORE International Operations Conference) " in National"[] []

Management Development Programme

  • Empirical research and paper writing at Ideal Institute of management technology, GGSIPU in Paper Writing, Excel support by Ms Mahima Gupta, Dr BK Som - 2 days (16/07/2016-17/07/2016)  

Conferences

  • Ms. Mahima Gupta, presented in Entrepreneurial Challenges for “Make in India” – ‘An Optimistic Initiative at the National Conference on Management by Optimism’ Organized By University School of Management Studies[13/02/2016 ]
  • Ms. Mahima Gupta, presented in Entrepreneurial Challenges for “Make in India” – ‘An Optimistic Initiative at the National Conference on Management by Optimism’ Organized By University School of Management Studies, GGSIPU [13/02/2016 ]
  • Ms. Mahima Gupta, presented in Heartfelt or a Promotional Gimmick, at the National Conference on Management by Optimism’ Organized By University School of Management Studies, GGSIPU[13/02/2016 ]
  • Ms. Mahima Gupta, presented in Changing Paradigm of Online Retail Market: A Study of Grofers' Operational Excellence Organized By FIOC (FORE International Operations Conference) [28,11, 2015 ]
  • Ms. Mahima Gupta, presented in Enriching Academia Corporate Loop (ACL) – A Corporate Social Responsibility Initiative at the Global Summit Organized By GSCSR 2015 by Indian institute of Corporate affairs , IIM Raipur and National law school of India [07/05/2015 ]

Seminar

Cases