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Faculty

Dr. Sumesh Raizada

Professor- Management

Specialisation: Marketing
Sumesh Raizada is presently Professor (Marketing) at the Jagan Institute of Management Studies, Rohini, Delhi. He is Ph.D., MBA and Electrical Engineering graduate. He has over 19 years of corporate experience,mainly in the marketing area, in M/s Crompton Greaves Limited. He started his career as a Management Trainee in the production department of M/s Calcom Electronics, an electronics OEM. Dr.Raizada has academic experience of over 10 years in teaching & research. He has presented and published over 30 research papers in conferences and journals, edited 02 books and has contributed nearly 100 newspaper articles. Dr. Raizada has also participated in and conducted, several Workshops, Seminars, MDPs and FDPs. He is currently coordinator for the Entrepreneurship Cell at JIMS Rohini. He has earlier handled responsibilities of PGDM and PGDM (Retail Management) programmes at JIMS, as Dean.

Teaching

  • Have earlier been associated with Lucknow University,Integral University,IPM, Lucknow, BLS Institute of Management, Ghaziabad, etc. as visiting / full time faculty
  • Have been with the corporate for over 19 years, mainly with the Crompton Greaves Limited,in the marketing department at Lucknow. Presently member of AIMA, DMA, LMA, etc.
  • Doctoral Research: Awarded Ph.D. on the topic ‘Tecno-Economic Impact of Globalization – With special reference to Uttar Pradesh’, under the guidance of Prof.Mansoor Ali, Retd. Professor, IIT, Roorkee.
  • Presently working in the areas of ERM, B2B marketing, Rural Marketing, etc.
  • International Marketing, Industrial Marketing, Supply Chain Management, Retail Management, Rural Marketing, Environmental Management, Information Technology

Research & Publication

  • PATANJALI: ‘Discoverer, Differentiator and Disruptor’, International Journal, Macrothink Institute - Business Management and Strategy, September, 2016, ISSN 2157-6068, Vol. 7, No. 2, pp 56-67 - 2016
  • Paper - 'AAP- Corporate Re·Learning In Management’, Indian Management, February 2014, pp 94-97 - 2014
  • Paper – ‘E-Retailing: Challenges Ahead for Indian Retail Sector’ in the International Center for Business Research, Issue: Volume 2 – Mar 2013 - 2013
  • Paper – ‘9-E Model of E-Retailing’ in the International Journal of Business Management and Research (IJBMR), ISSN: 2249-6920, Aug 2013, Vol.3, pp 23-32 - 2013
  • –‘Mantra for Marketing: Go Rural for Survival’ in the AIMA journal ‘Indian Management’, February, 2012, pp 15-21 - 2012
  • How to seek Career in Retail Managment - 2012
  • ‘Relevance of Colours in Marketing’ in International Journals of Marketing and Technology (IJMT) ISSN: 2249-1058, April, 2012, pp 167-186 - 2012
  • ‘Significance of Branding in Industrial Marketing’ in Indian Journal of Marketing ISSN 0973-8703, March, 2012, pp 32-40 - 2012
  • National Conference on Retail Excellence, Excel India - 2011
  • ‘Latest Trends and Technologies in Retail’- Proceedings of National Conference on Retail Excellence, Excel India Publishers, ISBN 978-93-81361-40-5, New Delhi, 2011, pp 256-270 - 2011
  • ‘Manage from Within’ (cover story) in the AIMA journal ‘Indian Management’, March, 2011, pp 14-24 - 2011
  • ‘7‘S’ Model of Business Branding’ - International Journal of Industrial Marketing, ISSN 2162-3066, September, 2011, pp 119-128 - 2011
  • –‘Business Intelligence: Strategic decision making in Retail’- International Journal of Computational Intelligence and Information Security (IJCIIS), ISSN: 1837-7823, August, 2011, pp 115-124 - 2011
  • ‘C-R-M of Rural Marketing’ in the book – Scope & Challenges of Rural Marketing in India, Excel Books, 2010, ISBN 978-81-7446-842-0, pp 272-284 - 2010
  • ‘CRM & CSR aspects in ISO quality standards’ in the book – Quality Management in Organisations, Macmillan publishers India Ltd., 2010, ISBN 0230-32923-3, pp 305-318 - 2010
  • ‘Mobile Commerce in India’ in the book – Information Management in Knowledge Economy, Macmillan publishers India Ltd., 2010, ISBN 0230-32936-5, pp 352-362 - 2010
  • ‘Branding of Industrial Products’ in the proceedings of International conference on Data Management held on January 8-9,2010 and organized by IMT, Ghaziabad & University of Greenwich, p 19 (paper presented) - 2010
  • Eleventh International seminar on Global meltdown or recession-India Vs rest of the world, on January 4-5,2010, organised by DSPSR, Delhi (paper presented) - 2010
  • Scope and Challenges of Rural Marketing in India, Excel Books - 2010
  • ‘Scope of Business Intelligence in Retail’– Book –Advances in Data Management, Macmillan Publishers India, 2009, ISBN 0230-63760-4, pp 66-75 - 2009
  • ‘Innovative Technologies for enhancing CRM in Organized Retail’ in the published proceedings of National Seminar organized by Amity Business School, Gurgaon on 15th November, 2009, pp 31-38 - 2009
  • National Conference at RIM, Rourkela on 23rd February, 2008 (paper presented) - 2008
  • ‘Scope of RFID in Supply chain management’ – Integral Review, June’2008, a management journal of Integral University, pp 117-128. - 2008
  • ‘Challenges and Strategies for SSI’- RIM, Rourkela, March’2007 (paper presented) - 2007
  • National seminar on ‘15 years of Economic Reforms’ – 11th & 12th, Nov.’2006, organized by AMU, Aligarh and Indian Economic Association, Co-author Prof. M.Ali, (paper presented) - 2006
  • ‘ISO 9001-2000: A Quantitative approach to CRM’ (Samadhan – June’2006), pp 31-38 - 2006
  • ‘IT & Human Resource’ in ‘Strategic Human Resource Management’ - Excel Books, Delhi, 2005, ISBN 81-8323-004-0, pp 193-203 - 2005
  • ‘Relevance of Marketing tools in personality Development’ (Samadhan – Dec.’2004), pp 50-58 - 2004
  • ‘E-Retailing: Challenges Ahead for Indian Retail Sector’ in the International Center for Business Research, Issue: Volume 2 – Mar 2013; Link: icbr.net/0203.15 - 2003
  • ‘9-E Model of E-Retailing’ in the International Journal of Retail Management and Research (IJRMR), ISSN: 2319-4502 - -

Management Development Programme

  • Industrial Marketing Skill Development Programme in Industrial Product Marketing by Thapar HRD Centre at Mulshi, Pune - 15 months (Sep.’2001 – Dec.’2002)
  • Excellence in Store Operations in Store operations and Merchandising by RAI, Mumbai - February 23-24, 2011 (2 days)
  • Interactive Teaching Practices in Present scenario in Methods of teaching post graduate management students by Mr.V.K.Mehta, DGM, BEL, Sahibabad - April 21, 2011
  • Business Management Simulation in Simulation exercise inter-relating various functional areas of Business & management by AIMA, Delhi - May 2-3, 2011 (2 days)
  • Online Executive Development Programme in Supply Chain Management by IIT Delhi and Macmillan Publishers India Ltd. - Three Months (June - August, 2011)
  • Workshop on Effective Teaching through Case Study Methodology in Case Study preparation and teaching by EduExcellence, IIT, Delhi - 29 Sep - 01 Oct, 2011
  • Advance Multivariate Analysis for Management Research in Structural Equation Modelling through AMOS by BIMTECH & EPSI, Greater Noida - 3 days (April 18-20, 2013)
  • Improving Learning Effectiveness Via Business Simulation in Implementing Business Strategies through Simulation by Biziga, Noida - 01 day (May 8, 2013)
  • Industrial Marketing Skill Development Programme in Industrial Product Marketing by Thapar HRD Centre at Mulshi, Pune - 15 months (Sep.’2001 – Dec.’2002)
  • Excellence in Store Operations in Store operations and Merchandising by RAI, Mumbai - March 5-6, 2013 (2 days)
  • Workshop on Effective Teaching through Case Study Methodology in Case Study preparation and teaching by EduExcellence, IIT, Delhi - 29 Sep - 01 Oct, 2011
  • Excellence in Store Operations in Store operations and Merchandising by RAI, Mumbai - February 23-24, 2011 (2 days)
  • Interactive Teaching Practices in Present scenario in Methods of teaching post graduate management students by Mr.V.K.Mehta, DGM, BEL, Sahibabad - April 21, 2011
  • Business Management Simulation in Simulation exercise inter-relating various functional areas of Business & management by AIMA, Delhi - May 2-3, 2011 (2 days)
  • Excellence in Store Operations in Store operations and Merchandising by RAI, Mumbai - February 2-3, 2012 (2 days)
  • Online Executive Development Programme in Supply Chain Management by IIT Delhi and Macmillan Publishers India Ltd. - Three Months (June - August, 2011)
  • ‘Managing Professional and Ethical Behaviour for a Successful Career’ at Pencillati Studios Pvt. Ltd, Delhi on 12th Feb.,’2018 (Coordinator / Resource Person) in Professionalism and Ethics at Workplace by Dr.Sumesh Raizada and Mr.S.Keswani - Feb.12, 2018 (One Day)
  • Digitising & Skilling the Business Educators in Introduction to Simulations for Management programs by JIMS, Rohini - Sep. 25 – 30, 2017 (1 week)
  • Teaching with Simulations in Introduction to Simulations for Management programs by HBP India-SPJIMR - August 3, 2017 (1 day)
  • Business Simulation as a Teaching Tool in Management decisions through use of IT tools by Biziga, Noida - May 23, 2014 (1 day)
  • Advance Multivariate Analysis for Management Research in Structural Equation Modelling through AMOS by BIMTECH & EPSI, Greater Noida - 3 days (April 18-20, 2013)
  • Topic ‘Professionalism and Administration’ on 17th July, 2013 in a Five day Training programme organized by Indian Institute of Public Administration for the Principals of Navodaya Vidyalaya from July 15-19, 2013 (Invited speaker) in Professionalism and Administration by Indian Institute of Public Administration - July 17, 2013 (Half day)
  • A Cognitive Analytics Session using IBM Watson Analytics in Analytics for All by IBM and LBSIM - June 16-17, 2016 (2 days)

Conferences

  • International Conference ‘Service Led Inclusive Growth: To be or not to be?’ on 11th February, 2012 at PHD House, organized by JIMS, New Delhi (attended) by JIMS - 11/02/2012
  • International Conference on “Contemporary Business Practices: Creative or Dogmatic?” on 6th February 2015 at JIMS, Delhi (participated) by JIMS - 06/02/2015
  • National Conference on Quality Management in Organizations, on February 26,2010, organized by the USMS, GGSIP University, Delhi (paper presented by USMS, GGSIP University, Delhi - 26/02/2010
  • National Conference on Information Management in Knowledge Economy, on March 20,2010, organized jointly by the USMS, GGSIP University, Delhi along with IETE & CSI (paper presented) by USMS, GGSIP University, Delhi along with IETE & CSI - 20/03/2010
  • National Conference on Rural Marketing (NCRM 2010), held on April 16-17, 2010, organized BLS Institute of Management, Ghaziabad (paper presented) by BLS Institute of Management, Ghaziabad - 16-17/04/2010
  • International Conference on Entrepreneurship & Innovation’ organized by JIMS, at PHD, House on February 5, 2011 (attended) by JIMS - 05/02/2011
  • International Conference on Data Management organized by Institute of Management Technology, Ghaziabad, University of Saskatchewan, Canada and Nanyang Technological University, Singapore on February 10-11, 2009 (paper presented) by Institute of Management Technology, Ghaziabad, University of Saskatchewan, Canada and Nanyang Technological University, Singapore - 10-11/02/2009
  • International Conference on Sustainability of Micro Finance Institutions Challenges and Opportunities on 4-5 December’2009 organized by NIILM Center for Management Studies, N. Delhi (paper presented) by NIILM Center for Management Studies, N. Delhi - 4-5/12/2009
  • International conference on Brand Management on January 8-9,2010, organized by IMT, Ghaziabad & University of Greenwich, U.K. (paper presented) by IMT, Ghaziabad & University of Greenwich, U.K. - 8-9/01/2010
  • National conference on Strategic Human Resource Management, held at FMS, AMU, Aligarh on 12th & 13th February’2005 (paper presented) by FMS, AMU, Aligarh - 12/02/2005
  • International Conference on Management Cases – 5th & 6th Dec.’2006 organized by IMT, Ghaziabad and George Mason Univ., USA (paper presented) by IMT, Ghaziabad and George Mason Univ., USA - 5-6/12/2006
  • International Conference on Management Cases 3,4 Dec’2007 organized by IMT, Ghaziabad and George Mason Univ., USA (paper presented) by IMT, Ghaziabad and George Mason Univ., USA - 3-4/12/2007
  • National Conference at RIM, Rourkela on 23rd February, 2008 (paper presented) by RIM, Rourkela - 23/02/2008
  • National Conference on Retail Excellence organised by Jagan Institute of Management Studies, Delhi on October 11, 2011 (Paper Presented) by JIMS - 11/10/2011
  • HR Summit on ‘HR Strategies – The Route to HRM 2020’ held on 26th November, 2011 at India Habitat Centre, New Delhi (attended) by JIMS - 26/11/2011

Seminar

  • Seminar / Panel Discussion on 'Opportunities and Challenges of Start-ups' held on 27th Feb.,’2018 at JIMS, Rohini, Delhi (Coordinator and Moderator) by JIMS - 27/02/2018
  • National seminar on ‘15 years of Economic Reforms – 11th & 12th, Nov.’2006, organized by AMU, Aligarh and Indian Economic Association (paper presented) by AMU, Aligarh and Indian Economic Association - 11-12/11/2006
  • Seminar on ‘Leveraging Education Technology in MBA Education’ organized by MBA Universe at India Habitat Centre, on March 4,2011 (attended) by MBA Universe - 04/03/2011
  • 5th AIMA Business Responsibility Summit held in New Delhi on July 6-7, 2012 on ‘Enabling Responsible Business for a Sustainable Future: Challenges and Opportunities’.(attended) by AIMA - 6-7/07/2012
  • MeltingPot2020, an Innovation Summit held on Nov.24-25, 2016 at Taj Vivanta, New Delhi (participated) by Career Launcher - 24-25/11/2016
  • 8th Indian Management Conclave 2017 held on August 4-5, 2017 at IIM Lucknow Noida Campus (participated) by MBA Universe - 4-5/08/2017
  • New India – Vision 2020, 112th Annual session of PHD Chamber of Commerce, held on 26th October, 2017, at Hotel Le-Meridian, New Delhi (participated) by PHDCCI - 26/10/2017
  • Conclave on ‘Talent acquisition, retention & development’ held on March 18, 2011 at the India Habitat Centre, New Delhi, organized by the NHRD network, Delhi. (attended by NHRD network - 18/03/2011
  • Seminar on ‘Leading for High Performance’ organized by Delhi Management Association, on April 14-15, 2011 (attended) by Delhi Management Association - 14-15/04/2011
  • Samanvay- ‘A Confluence of Thoughts’- Industry Academia Meet on May 12, 2012 at the Indian International Centre, Lodhi Road, New Delhi (participated) by JIMS - 12/05/2012
  • The Times of India & JIMS “HR Strategy Summit” on the theme ‘The new “R” word! Re-tooling, Re-skilling and Re-juvenating’, 23rd October, 2013 at Le Meridien Hotel, N.Delhi (Co-panelist speaker in technical session) by The Times of India & JIMS - 23/10/2013
  • HR Summit on 19 September 2015 at India Habitat Centre, New Delhi on the theme “Harnessing Multigenerational Workforce” (participated) by JIMS - 19/09/2015
  • 110th Annual Session, ‘Transforming India Together We can & We Will’ by PHD Chamber of Commerce and Industries, on 28 November 2015 at New Delhi (participated) by PHDCCI - 28/11/2015
  • Conclave on ‘Talent Acquisition & Retention’, organized by NHRD network, at Mumbai on Jan.21, 2011 (attended) by NHRD network, at Mumbai - 21/01/2011
  • National convention on ‘Management Education’ organized by AIMS-EPSI at PHD House on February 7,2011 (attended) by AIMS-EPSI - 07/02/2011
  • Seminar on HR practices-Leapfrogging from best to next, organized by JIMS, Rohini, Delhi at India International Centre on October 13, 2012 (attended) by JIMS - 13/10/2012
  • National Seminar on "Strategies for Business Excellence: Scalable, Sustainable & Profitable" on 15th November 2014 at PHD House, New Delhi (participated) by JIMS - 15/11/2014
  • 13th FICCI Higher Education Summit 2017, held on Nov.9-11, 2017 at India Exposition Centre, Greater Noida (participated) by FICCI - 9-11/11/2017
  • Seminar on Economic Reforms at the State level – 28 & 29, Oct’2006 organized by Giri Institute of Development Studies, Lucknow and U.P. Economic Association (attended) by Giri Institute of Development Studies, Lucknow and U.P. Economic Association - 28-29/10/2006
  • Seminar on New foreign trade policy & emerging paradigms of global business management, organized by IMS, Noida on 25th October, 2009 (attended) by IMS, Noida - 25/10/2009
  • National Seminar organized by Amity Business School, Gurgaon on 15th November, 2009 (paper presented) by Amity Business School, Gurgaon - 15/11/2009
  • Eleventh International seminar on Global meltdown or recession-India Vs rest of the world, on January 4-5,2010, organised by DSPSR, Delhi (paper presented) by DSPSR, Delhi - 4-5/01/2010
  • Seminar on ‘Mapping the Retail future’ organized by Pearl Academy of Fashion and LDT, Nagold, Germany on October 23, 2010 (attended) by Pearl Academy of Fashion and LDT, Nagold, Germany - 23/10/2010
  • FICCI Higher Education Summit 2010 at FICCI Auditorium, on November 11-12, 2010 (attended) by FICCI - 11-12/11/2010
  • Retail Leadership Summit at NCPA, Mumbai, organized by RAI, Mumbai on Jan. 20-21,2011 (attended) by RAI, Mumbai - 20-21/01/2011
  • Seminar on ‘Empowered Educators’, held on 30th Sep., 2016, organized by Deloitte Consulting India Pvt. Ltd. at Deloitte, Gurgaon (participated) by Deloitte Consulting India Pvt. Ltd - 30/09/2016
  • Seminar on ‘Opportunities with Singapore’ by Business Federation of Singapore, held on 5th Oct.,2016 at FICCI, Federation House, New Delhi (participated) by FICCI - 05/10/2016
  • National Seminar organized by RIMS, Rourkela – 10 & 11th March’2007 (paper presented) by RIMS, Rourkela - 10-11/03/2007

Cases

  • Case study, titled ‘Karmaarth’ – Published as a booklet and circulated in the 5th AIMA Business Responsibility Summit held in New Delhi on July 6-7, 2012 on ‘Enabling Responsible Business for a Sustainable Future: Challenges and Opportunities’.
  • Case study, Co-author, Dr.S Jamil, titled ‘V2U Systems Pvt. Limited’ (co-author): (Book –‘Cases in Business Management’ – Allied Publishers –2006), ISBN 81-8424-139-9, pp 598-607
  • Case study, Co-author, Dr.S Jamil, titled ‘Big Bazaar’ (co-author) - (Book – Select cases in management- Allied Publishers, 2007), ISBN 81-8424-262-X, pp 68-77