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Dr. Amisha Gupta

- Management

Specialisation: Management

Teaching

Research & Publication

  • Dr. Amisha Gupta, Rupanshi Toteja (2021) "Sustainable Strategies of Telemedicine Industry- An Empirical Work" in Shodh Sanchar Bulletin "[October- December 2020 Volume 10 issue 38 Page no 6-12.] [2229-3620]
  • Dr. Amisha Gupta, Rupanshi Toteja (2021) "Marketing Strategies during Pandemic Times" in Shodh Sanchar Bulletin "[April-June 2020, Volume 10, Issue 38, Pg no. 232-240.] [2229-3620]
  • Dr. Amisha Gupta, Rupanshi Toteja (2021) "• “Disruption Exacerbating Student’s E-Learning Process - An Empirical Work" in International Journal of Advances in Engineering and Management (IJAEM) "[Volume 3, Issue 6 June 2021, pp: 1020-1025] [2395-5252]
  • Dr. Amisha Gupta, Rupanshi Toteja (2021) "Exploratory Analysis of Factors Influencing AI-Enabled Customer Experience for E-Commerce Industry" in Bioscience Biotechnology Research Communications, Special Issue "[Volume 14, No. 05 (May 2021) Pg no. 104-112.] [2321-4007]
  • Dr. Amisha Gupta, Rupanshi Toteja (2021) "Exploratory Analysis of Factors Influencing User’s Adoption towards OTT Industry" in International Journal of Science, Engineering and Management "[Vol 6, Issue 5, May 2021] [24561304]
  • Dr. Amisha Gupta, Rupanshi Toteja (2021) "Disruptions Exacerbating E-Learning Process at Instructor’s End- An Empirical Work" in Sambodhi "[October to December 2020, Volume 43 , Issue 4.] [2249-6661]
  • Dr. Amisha Gupta, (2018) "Internationalization of Indian Pharmaceutical Industry" in international publication"[] []
  • Dr. Amisha Gupta, (2018) "case study of Cipla Pharmaceuticals" in international publication"[] []
  • Dr. Amisha Gupta, (2018) "Path to internationalization ; Aurobindo Pharma" in Journal Of Marketing Research Reveiw"[] []
  • Dr. Amisha Gupta, (2017) "Workshop conducted on Digital Marketing" in Salmon Commerce , Delhi"[] []
  • Dr. Amisha Gupta, (2017) "Factors Influencing The selection of entry modes : Survey of Indian Pharmaceutical industry" in Intercontinental Journal of Marketing Research"[] []
  • Dr. Amisha Gupta, (2017) "Path to Internationalization : Dr. Reddy's Laboratories" in International Journal of science and Research"[] []
  • Dr. Amisha Gupta, (2016) "Determinants Of Entry Modes In Indian Pharmaceutical Industry " in Intercontinental journal of Finance Research "[] []
  • Dr. Amisha Gupta, (08/2018) "Expansion of pharmaceutical industry: Case of Lupin Limited" in Journal"[] [ISSN: 2349-9141]

Management Development Programme

Conferences

  • Dr. Amisha Gupta, presented in Conference on Evidence based Management Organized By Birla Institute of Technology ans Sciences, Pilani[02/04/2019 ]
  • Dr. Amisha Gupta, Rupanshi Toteja presented Impact of cause related marketing on customer purchase intern with special reference to cosmetic industry in 6th Online International Conference on Advancing Management: Innovation, Engagement, and Impact in the post Covid era Organized By KIET School of Management [2021-08-06 to 2021-08-06]
  • Dr. Amisha Gupta, Rupanshi Toteja presented Confirmatory Analysis of Factors influencing User Adoption of OTT industry in E-Conference on Industry 4.0 - Current Scenarios and Potential Directions Organized By PHD Chambers of Commerce and Industry [2020-10-16 to 2020-10-16]
  • Dr. Amisha Gupta, Rupanshi Toteja presented Sustainable Strategies of Telemedicine Industry- An Empirical Work in International Conference on Strategies for Sustainable Practices: During and Post Covid Organized By Jagannath University [2020-10-01 to 2020-10-01]
  • Dr. Amisha Gupta, Rupanshi Toteja presented Disruptions Exacerbating E-Learning Process in National E-Conference on SDG-4, Covid-19: Re-calibrating Indian Education System Organized By PHD Chamber of Commerce and Industry [2020-07-24 to 2020-07-24]
  • Dr. Amisha Gupta, Rupanshi Toteja presented Transforming Virtual tourism to Religious tourism in Management Practices Organized By Jagan Institute of Management Studies[2020-05-23 to 2020-05-23]

Seminar

Cases