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Faculty

Dr. Priyanka Gandhi

- Management

Specialisation: IT and HR
Dr. Priyanka Gandhi, is Associate Professor at Jagan Institute of Management studies. Dr. Gandhi has completed her PhD from JaganNath University, Jaipur in the Customer Relationship Management domain. She is UGC Net Qualified in Management. She has done MBA with specialization in Information Technology and Human Resource from IMT Ghaziabad. Her area of specialization includes Customer Relationship Management, Information System Management, and Knowledge Management etc. She has published various research papers in the national and international journals of repute listed in UGC Care List and Scopus.  A Self-directed, action- oriented professional with more than 12 years of experience in teaching and research.


       

Teaching

  • Industrial Engineering and Operation Management, International Association of Engineers.
  • Diploma in Digital Marketing from Shaw Academy through MOOC
  • CRM Implementation and its effect in Hospitals..
  • Working on CRM Implementation in Delhi/ NCR Hospitals
  • Customer Relationship Management, Management Information System, E-Commerce, System Analysis, Information System Management etc.

Research & Publication

  • Dr. Priyanka Gandhi, (September, 2019.) "Application of Web Data Mining Techniques in CRM for Its Support to Health Industry" in Proceedings of International Conference on Advancements in Computing & Management (ICACM) 2019. "[] [Available at SSRN: https://ssrn.com/abstract=34466]
  • Dr. Priyanka Gandhi, Ms. Silky Madan (May 2020) "New Education Policy: Paving the Path for Excellence in Higher Education " in Alochana Chakra Journal "[AC Journal, Volume IX, Issue V] [ISSN No:2231-3990]
  • Dr. Priyanka Gandhi, Ms. shivani Wadhwa (March 2022) "Study to Review the Role of National Bank for Agriculture and Rural Development (NABARD) in Indian Economy" in International Journal of Multidisciplinary Research and Technology"[Vol 1] [ISSN2582-7359]
  • Dr. Priyanka Gandhi, Ms. Silky Madan, Dr. Praveen Arora (March 2021) "Virtual Workplace: A new normal for the organisations" in Elementary Education Online"[Vol 20 (Issue 5): pp.3309-3314] [ISSN: 1305-3515 doi: 10.17051/ilkonline.2021.05.36]
  • Dr. Priyanka Gandhi, (June 2022) "A New Era in Healthcare marketing through digital transformation and CRM" in International Journal of Health Sciences"[Vol 6] [https://doi.org/10.53730/ijhs.v6nS1.8608]
  • Dr. Priyanka Gandhi, Ms. Silky Madan (June 2022) "Chapter Titled “Sustainable Future: The Essence of Environmental Sustainability”" in Book titled “ Contemporary Issues in Business, Management and Society” "[Page No. 104-113] [ISBN No.978-81-950596-2-1]
  • Dr. Priyanka Gandhi, Dr. Sonal Pahwa (June 2022) "Chapter Titled “ E-learning Ecosystems: Learning and way Forward" in Book titled “ Contemporary Issues in Business, Management and Society""[Page No. 19-29] [ISBN No.978-81-950596-2-1]
  • Dr. Priyanka Gandhi, Ms. Geeta Sharma (August 2021) "Blockchain Based System for enhanced customer experience and method thereof" in Official Journal of Patent Office"[Issue No. 36/2021] [The Patent Office Journal No. 36/2021 Dated 03/09]
  • Dr. Priyanka Gandhi, Ms. Geeta Sharma, Dr. Praveen Arora (April 2022) "Chapter titled “Rule Mining for Multiple Tables with Fuzzy Data” " in Book Name: Novel Research Aspects in Mathematical and Computer Science"[Vol 1] [Print ISBN: 978-93-5547-623-4, eBook ISBN: 978-93-]
  • Dr. Priyanka Gandhi, Ms. Silky Madan (2021) "Book Chapter: Impact of COVID-19 on Business Management: Retail, E-commerce and Business Transactions" in Book Name: PERSPECTIVES ON BUSINESS MANAGEMENT."[Volume 1] [ISBN:978-81-950384-8-0]
  • Dr. Priyanka Gandhi, Ms. Silky Madan, Mr. Nikhil Mahajan (2021) "Future of Remote Employee Engagement after Covid-19 Disruption" in Solid State Technology"[Vol. 64, Issue 1, page no 22048-22055.] [0038-111X]
  • Dr. Priyanka Gandhi, Ms. Silky Madan (2020) "Reinventing HR Practices through HR Analytics" in Shodh Sanchar Bulletin "[Volume 10 Issue 38 April to June 2020 ] [2229-3620]
  • Dr. Priyanka Gandhi, (2017) "The need of Digitalization in Heath care Industry and its impact. ISSN 2455-0620." in International Journal for Innovative Research in Multidisciplinary field, vol 3, Issue 6, June 2017"[] []
  • Dr. Priyanka Gandhi, (2017) "Study to analyse the variables that affect the CRM Implementation in the hospitals. ISSN 0973-6710" in Advances in Computational Sciences and Technology, volume 10, number 5 (2017), pp 933-944."[] []
  • Dr. Priyanka Gandhi, (2015) "Understanding CRM as a major data analysis mode to improve customer experience: CRM and its alignment with technology" in April-June 2015 Issue of “ Advances in Economics "[] []
  • Dr. Priyanka Gandhi, (2012) "Agile Methodologies" in International Journal of Computer Science and its April Issue 2012"[] []
  • Dr. Priyanka Gandhi, (2012) "Latest trend of Learning: EBM Learning Model" in 7th International conference of Management and Beh"[] []
  • Dr. Priyanka Gandhi, (2011) "Trends in ICT- Software development and deployment using Agile methodologies"" in 2nd National Conference on Innovation & Entreprene"[] []
  • Dr. Priyanka Gandhi, (11/2018) "Impact of CRM on Hospitals: A study Conducted to gain view of the Practitioners working in various private and govt. hospitals in Delhi" in International Journal of Research and Analytical Reviews"[] [2349-5138]
  • Dr. Priyanka Gandhi, (09/2018) "Review of Literature to analyze the effectiveness of CRM for health Industry" in International Journal For Research In Engineering Application & Management"[] [DOI: 10.18231/2454-9150.2018.0716]
  • Dr. Priyanka Gandhi, (02, May 2019) "An Insight to Sustainability in Indian Perspective" in International Journal for research in Engineering Application and Management"[] [ISSN 2454-9150. DOI 10.3529/2454-9150.2019.0014]

Management Development Programme

Conferences

  • Dr. Priyanka Gandhi, presented in International Conference on Business Intelligence “An Alignment of IT and Management Organized By IMT Faridabad[9th April 2011 ]
  • Dr. Priyanka Gandhi, presented in 4th National Conference on “Emerging Trends in Computer Science & Information Technology Organized By Al-Falah School of Engineering & Technology [21st April 2011 ]
  • Dr. Priyanka Gandhi, presented in Paper titled " Digital Marketing: Its Framework and Team Structure" presented at 6th International HR Conference Organized By K.J Somaiya Institute of Management Studies & Reserach[1st Feb 2019 to 2nd Feb 2019]
  • Dr. Priyanka Gandhi, presented in International Conference on Advancements in Computing & Management (ICACM-2019) Organized By JaganNath University, Jaipur[2019-04-13 to 2019-04-14]
  • Dr. Priyanka Gandhi, Mr. Paras Jain presented A Study to assess the remote working in the organizations as a new normal in HR in the new normal Organized By Birla School of Management, Birla Global University (BGU), Bhubaneswar[12/5/2020 to 12/5/2020]
  • Dr. Priyanka Gandhi, presented Employee Engagement: Secret to Success in Embracing Change & Transformation- Breakthrough Innovation and Creativity Organized By by Dr. D.Y Patil B-School , India in collaboration with Dr. Soetomo University Indonesia and Association of Indian Management Schools, India [2021-03-23 to 2021-03-25]
  • Dr. Priyanka Gandhi, presented Impact of COVID-19 on Students Education in Managing in the Digital Age Organized By Guru Gobind Singh Indraprastha Univeristy, University School of Management Studies[2021-03-26 to 2021-03-26]
  • Dr. Priyanka Gandhi, Dr. Sonal Pahwa presented Current Landscape & Future Prospects of Community Healthcare Information system: A Conceptual Study w.r.t to Indian Healthcare in International Conference on Data Analytics in Business and Marketing Organized By Shivaji College , University of Delhi[2022-04-21 to 2022-04-22]
  • Dr. Priyanka Gandhi, Ms. Silky Madan presented Achieving Excellence in Human Resource Management through Artificial Intelligence in 9th International Conference (HRMK, 2021) on Resilience, Reinvention in turbulent times: HR & Marketing Perspective Organized By Maharaja Agrasen Institute of Management Studies [2021-10-07 to 2021-10-07]
  • Dr. Priyanka Gandhi, presented To assess the impact of CRM implementation in health industry in International e-conference on social science, management and technology in Covid Era Organized By INDIAN ACADEMICIANS AND RESEARCHERS ASSOCIATION (IARA) In Association With INSTITUT ZA NAUCNA ISTRAŽIVANJA I RAZVOJ, MONTENEGRO [2021-07-04 to 2021-07-04]
  • Dr. Priyanka Gandhi, Ms. Surabhi Puneyani presented A Study to Analyze the Evolution of Indian Digital Economy and its Effects on Different Sectors in 4th International Conference on Operations Management ( ICOM-2022) Organized By IBS, Hyderabad [2022-05-13 to 2022-05-14]
  • Dr. Priyanka Gandhi, Mr. Sparsh Srivastava presented A study to Assess the Evolving Roles of Digital Banking and Financial Management System in India in 4th International Conference on Operations Management ( ICOM-2022) Organized By IBS, Hyderabad [2022-05-13 to 2022-05-14]
  • Dr. Priyanka Gandhi, Ms. Prerna Gupta presented A Study to Examine Work from Home as Panacea for Industries in the Midst of the Covid-19 Outbreak in the International Research Conference 2022 Organized By Dr. D.Y. Patil B-School, India in collaboration with Dr. Soetomo University, Indonesia and Association of Indian Management Schools[2022-04-27 to 2022-04-29]
  • Dr. Priyanka Gandhi, Ms. Aditi Jain presented A study to Examine the effect of COVID-19: A Review under Indian Perspective in 7th International Conference on Innovation and Index Reality vis-à-vis Birth of Covid-nomics Organized By Institute of Management Studies, Noida [2022-03-25 to 2022-03-26]
  • Dr. Priyanka Gandhi, Mr. Utkarsh presented A Study to Access the role of Innovation in Business and Management in National E-Conference on Recent Issues & Challenges in Research Organized By The Government College Nihri, Mandi in association with Pratibha Spanadan Charitable Society Shimla[2022-02-19 to 2022-02-19]
  • Dr. Priyanka Gandhi, Dr. Sonal Pahwa presented Integration of Blockchain to Promote the Green Finance: Achieving Sustainable Development Goals in Sustainable Goals Organized By Indian Institute of Management Bodh Gaya[2022-09-16 to 2022-09-17]
  • Dr. Priyanka Gandhi, Dr. Geeta Sharma presented Transformation in Higher Education through NEP 2020 Implementation in National Education Conclave Organized By Hansraj College[2023-03-23 to 2023-03-24]
  • Dr. Priyanka Gandhi, Ms. Geeta Sharma presented A Framework of Secured System using Blockchain in Healthcare Industry in International Conference on Intelligent Systems & Computation (ICISC-2022) Organized By Poornima Institute of Engineering & Technology, Jaipur[2022-05-06 to 2022-05-07]
  • Dr. Priyanka Gandhi, presented Plethora of Possibilities for Marketers in ‘The New Normal’ in ISDGI Global Conference 2021 on Leading Business in the Fluid World Organized By IIM Nagpur[2021-10-27 to 2021-10-30]
  • Dr. Priyanka Gandhi, presented Digital Technology and CRM Implementation in the Hospital of Delhi and NCR in NIELIT’s Internal Conference on Communication, Electronics and Digital Technologies – NICE –DT’23 Organized By NIELIT’s [2023-02-10 to 2023-02-11]
  • Dr. Priyanka Gandhi, presented Human Resource Management Strategies: Helping The Companies To Gain Competitive Advantage in The Global Market in Digitalization and Sustainable Development Goals Organized By Delhi Technological University[2023-01-19 to 2023-01-20]

Seminar

  • Professional Excellence through Values, Meditation and Self-Management. by Centre for Value Based Education, Delhi Technological University Delhi - 2019-07-26 2019-07-26
  • Changing Business Environment in India: Challenges and Opportunities by Shyama Prasad Mukherji College For Women - 28/02/2020 29/02/2020
  • How to Draft Effective Scientific Publications, Patents and Patent Filing by Department of Electrical and Electronics Engineering, Research and Development Cell, In Association with IEI and ISTE Chapter - 02/07/2020 04/07/2020
  • National Student Seminar NEP 2020- A New Paradigm to Empower India by Shyam Lal College University of Delhi - 16/02/2021
  • Best Practices in Higher Education Institutions- Importance in NAAC Accreditation by Internal Quality Assurance Cell , Jagannath International Management School , Vasant Kunj. Certificate ID: 5F3YIQ-CE000295 - 5/29/2021 5/29/2021
  • Writing Impactful Research by Sabaragamuwa University of Sri Lanka in association with Emerald Publishing and Gulf Medical University - 5/6/2021 5/6/2021
  • Impact of National Education Policy 2020 on NAAC Accreditation Framework by Internal Quality Assurance Cell, Jagannath International Management School , Vasant Kunj. Certificate ID: UUTGOY-CE00017. - 6/12/2021 6/12/2021
  • Case based Methodology: A Pedagogical Tool for Teaching by by Case Development Cell (CDC) of Dr. D. Y. Patil B School - 3/24/2022 3/25/2022
  • Workshop on Citation Analysis, Impact Factor, Patent and Copyrights for Maximizing Research Impact by PHD Chamber of Commerce and Industry - 27/02/2015
  • Digital Skills for Educators by council for Teacher Education Foundation, Delhi-NCR Chapter - 5/1/2022 5/8/2022
  • online Universal Human Values-II by All India Council for Technical Education (AICTE) - 5/23/2022 5/28/2022
  • Transformation in Higher Education through NEP 2020 Implementation by Hansraj College, University of Delhi - 3/23/2023 3/24/2023
  • Story telling: An Art in teaching and learning by Centre for Entrepreneurship Development and Incubation, Tamil Nadu Teachers Education University, Chennai and ACEnovation Pte. Ltd, Singapore. - 20/01/2021 24/01/2021

Cases

  • Motivational techniques for Maximizing Profits: A case study of CATA Appliances Ltd, and the case was published in AIMA Journal