Dr. Yukti Ahuja

Associate Professor- Management

Specialisation: Marketing, Consumer behaviour
Dr. Yukti Ahuja is associated with Jagan Institute of Management Studies, Sector-5, Rohini since 10 years. An MBA from University School of Management Studies,GGSIPU along with UGC (NET), is a graduate in English Literature (B.A Hons.) from Jesus and Mary College. Prior to this she has worked with the media giant HT Media Ltd. in the sales division and has handled institutional selling. She has many national and international publications and has presented posters, papers and case studies at National and International forums. Her areas of interest include Marketing, Market research and Consumer behaviour.


Research & Publication

  • Today’s Tween Tomorrow’s Customer: A Holistic Model towards Understanding the Consumer Group for Gaining a Sustainable Competitive Advantage, Sustainability Conference, SUSCON 2016, IIM Shillong - 2016
  • Unravelling the Tweenager Segment on the Dimensions of Brand Importance, Materialism and Influence Strategies, Conference on Brand Management 2016, IIT Delhi - 2016
  • Exploring the Dimensions Pertaining to the Budding Tweens Segment, CERE 2016, IIM Indore - 2016
  • Brand Apology – Heartfelt or a Promotional Gimmick National Conference on Management By Optimism, Guru Gobind Singh Indraprastha University, 2016 - 2016
  • Quantitative Analysis of Dairy Product Packaging with the application of Data Mining Techniques IJCSIT Vol.7, Issue 2 - 2016
  • Storytelling in Business: An effective Brand communication tool Management and Change Vol 19/2 - 2015
  • Changing Paradigm of online Retail Market- A study of Grofers’ Operational Excellence” presented at FORE School of Management Operations Conference 2015 - 2015
  • “Unfurling the dimensions influencing the decision making of the Indian tweens’ segment: a conceptual analysis” presented at 6th International Conference on Marketing in Emerging Economies at IIM Ahmedabad, dated 7-9.01.15 - 2015
  • “Exploring the documented work pertaining to the budding tweens Market”, presented at World Management Conference - IIM Kozhikode, dated 5-8.11.14 - 2014
  • “Ethics in Indian Higher Education: An endeavour towards building a sustainable alumni bond” in the International Journal of Business and General Management, Volume-3, No. 3 Jun, 31 - 2014
  • titled “A Study Exploring the Presence and Expression of the Young Indian Customer in the Marketing Space” published in Apeejay Journal of Management Sciences and technology, Volume-1, no.3, Jun-14 - 2014
  • “A study of Workplace behaviour of knowledge workers with respect to gender, marital status and humour quotient” published in Delhi Business Review, Volume-15, No. 1 - 2014
  • Buying pattern of Indian women in terms of grocery items- malls vs local markets - 2011
  • Comparative study of customer satisfaction in Indian Public sector and private sector banks - 2011
  • Towards building a strong retail brand: A study of impact of overall shopping experience on customer's perception of a big retail store across three cities in India - 2011
  • Entrepreneurship and Innovation: the new age mantra - 2011
  • A study on Customer relationship management in the grocery retail format in India - 2011
  • Professional job stress: gender issues and challenges - 2011
  • Impact of Voyeurism on Indian cultural environment - 2011
  • Impact of Ethics in Higher education: towards meeting the challenge of global sustainability - 2011
  • Comparative study of customer satisfaction in Indian Public sector and private sector banks - 2010
  • Towards building a strong retail brand: A study of impact of overall shopping experience on customers’ perception of a big retail store across three cities in India - 2010
  • Impact of in-film advertising on customer perception and purchase intention - 2009

Management Development Programme


  • Contemporary Practices In Management: Creative Or Dogmatic by Yukti Ahuja - 06.02.2015
  • Understanding the Influencers of Brand Importance on the Tweenagers’ Purchase Intention: Perspectives for developing Brand Strategies” presented at International Conference Strategic Management: Delivering Business Goals on by Panjab University, Chandigarh - 12/13/2017
  • Envisioning a Skilled India - A Meaningful Initiative by Karmaarth Fore International Sustainable Development Conference 2018 (FISDC 2018) by Fore School of Management - 01/11/2018 01/13/2018
  • Digital Space and Story-telling: A New Page in the Marketing Ecosystem at the International Conference on Emerging trends and challenges in the globalized Digital era by Chitkara University, Panjab - 05/25/2018
  • Riding the Wave of Digitalisation: An Exploratory Study of Restaurant Industry in India by Apeejay School of Management, New Delhi in association with College of Business and Innovation-The University of Toledo, USA, 8th International Conference - 07/20/2018
  • Unfurling the latest patterns of Entertainment Consumption by Indian Audience: A Twitter Sentiment Analysis by International Conference on Future Computing and Communication Technology (ICFCCT-2018), MIET Meerut - 12/22/2018
  • Determining the Influence and Perceived Parent Response- A Perspective of Emerging Tweenage Segment in India by ICABML, Dubai organized by Centre for Research & Consultancy at University of Dubai in collaboration with Dubai Chamber of Commerce & Industry - 11/25/2018 11/25/2018
  • Digital Marketing: the Fitting Tool for SME’s Customer Connect” selected for presentation in 3rd International Conference on Drifts in Business, Governance and Societal Values: Conflicts and Challenges by IMI Bhubaneswar and EGADE Business School, Mexico - 12/08/2017 12/09/2017



  • Making A Csr Initiative More Meaningful- A Case Study Of Karmaarth, Karma, The "Deed" And Arth, The "Meaning", An Indian Ngo, Journal of the International Academy for Case Studies, Print ISSN: 1078-4950; Online ISSN: 1532-5822, Volume 24, Issue 3, September 2018
  • Customer Retention from Collection Orientation to Customer Orientation Strategy - A Case Study of Telecom Player in India” published in Itihas : The Journal of Indian Management September 2017 issue
  • “Successful and Significant: The Brand Journey of Jagan Institute of Management Studies” at Case Study Summit at IIM Raipur on 12-13.12.14 Published the same in a Case Book by Economic Times Cases and IIM Raipur in the month of June, 2015