Dr. Pooja jain


Specialisation: -
She has been associated with JIMS, Rohini for about 16 years and now is acting as the Director of the Institute. She has worked with Reliance Info com for about a year in the sales division and has handled institutional selling. Her areas of interest include Rural marketing, Sales Management and Consumer Behavior. she has completed her doctoral on ICT application for rural consumers. She regularly conducts Management development programs and Training on customer relationship management and Selling skills for junior and middle level executives. she is a avid researcher and has published numerous research papers in national and international journals. In addition, she has also developed multiple cases for class room teaching and some of them have been published in journals of repute. she regularly undertakes consultancy assignments for companies in the areas of consumer research , sales territory analysis and market positioning strategies for new brands.


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  • Consumer Behavior, Branding and rural Marketing
  • Rural Marketing and ICT applications
  • Rural Marketing

Research & Publication

  • Predicting Indian car buyer’s intentions to use Digital marketing communications: A test of competing models.” - 2017
  • Role of Mobile Phones in Rural Market Consumption - 2017
  • Predicting Indian car buyer’s intentions to use Digital marketing communications: A test of competing models. - 2017
  • Impact of Demographic Factors on Technology adoption in Agriculture - 2017
  • Customer Retention from Collection Orientation to Customer Orientation Strategy - A Case Study of Telecom Player in India - 2017
  • Impact of Mobile intervention in Indian Agriculture - 2017
  • Role of Mobile Phones in Rural Market Consumption - 2017
  • Opportunities and Challenges of Internet adoption in Agriculture - 2016
  • Impact of Mobile adoption in Agriculture in Rural Market - 2016
  • Role of Tangible incentives in the success of branding India via the ‘make in India’ campaign - 2016
  • Opportunities and Challenges in Branding a Social Initiative: A Case Study of Karmaarth (Karma – The Deed and Arth – The Meaning). - 2016
  • Exploring the Impact of Internet on Consumption of Consumer Durables in Rural Market. - 2016
  • Understanding the impact of mobile acceptance in Agriculture - 2016
  • Storytelling in Business: An effective Brand communication tool.. - 2016
  • A study exploring the presence and expression of the young Indian customer in the marketing space - 2015
  • A Study Exploring the Presence and Expression of the Young Indian Customer in the Marketing Space - 2014
  • Exploring Rural Market: New Age Mantra - 2012
  • Rural Marketing: A jewel in the crown of corporate - 2011
  • Entry of organized Retail: Impact on small retailers, Saaransh Journal - 2011
  • Moving towards Greener Marketing - 2010
  • Indian Medical Tourism: An emerging opportunity - 2010
  • Exploring Rural Market: New Age Mantra - 2010

Management Development Programme


  • Digital Marketing: the Fitting Tool for SME’s Customer Connect by IMI Bhubhneshwar - 8/10/17
  • "Riding the wave of Digitalisation" An explanatory study of Restaurant Industry in India" by Apeejay School of Management, Dwarka - 2018
  • EXAMINING THE ANTECEDENTS AND CONSEQUENCES OF CAR BUYERS’ ATTITUDE TOWARDS DIGITAL MARKETING COMMUNICATION by 7th AIM - AMA Sheth Foundation Doctoral Consortium and Conference, MICA Ahemdadabad - 01/07/2019 01/07/2019



  • Successful and Significant: The Brand Journey of “Jagan Institute of Management Studies”
  • Shifting in Telecom Industry in 2008