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Dr. Pooja jain

Specialisation: -
She has been associated with JIMS, Rohini for about 18 years and now is acting as the Director of the Institute. She has worked with Reliance Info com for about a year in the sales division and has handled institutional selling. Her areas of interest include Rural marketing, Sales Management and Consumer Behavior. she has completed her doctoral on ICT application for rural consumers. She regularly conducts Management development programs and Training on customer relationship management and Selling skills for junior and middle level executives. she is a avid researcher and has published numerous research papers in national and international journals. In addition, she has also developed multiple cases for class room teaching and some of them have been published in journals of repute. she regularly undertakes consultancy assignments for companies in the areas of consumer research , sales territory analysis and market positioning strategies for new brands.

Teaching

  • Consumer Behavior, Branding and rural Marketing
  • Rural Marketing and ICT applications
  • Rural Marketing

Research & Publication

  • Dr. Pooja jain, (November, 2019) "E9 Consumer Management in Internet Age: A Study of Indian Car Buyers Digital Communication Adoption by Applying Competing Models" in FIIB Business Review"[Vol 8/Issue 4] [2319-7145]
  • Dr. Pooja jain, (June 2019) "Earning consumer satisfaction : A sustainable strategy (Ref: Patanjali Ayurveda Ltd.)" in International journal of Management studies "[] [2249-0302]
  • Dr. Pooja jain, (Jan 2020) "MILAP Cosmetics - Expanding horizons and exploring new markets" in Journal of Management and Public Policy"[11/01/36] [0976-0148]
  • Dr. Pooja jain, (Jan 2020) "E10 Impact of Modern ICTs’ usage on Agricultural Productivity: An Application of Modified TAM" in Journal of Test Engineering and Management"[Vol 82] [0193-4120]
  • Dr. Pooja jain, (2021) "Factors Influencing Customer Perception during Covid-19 pandemic with special reference to service providers in Delhi NCR" in Purushartha Journal"[Vol] [0975-024X]
  • Dr. Pooja jain, (2018) "MAKING A CSR INITIATIVE MORE MEANINGFUL- A CASE STUDY OF KARMAARTH, KARMA, THE "DEED" AND ARTH, THE "MEANING", AN INDIAN NGO" in Journal of the International Academy for Case Study"[] [ISSN: 1078-4950; Online ISSN: 1532-5822]
  • Dr. Pooja jain, (2017) "Customer Retention from Collection Orientation to Customer Orientation Strategy - A Case Study of Telecom Player in India " in ITIHAS-The Journal of Indian Management"[] [2249-7803]
  • Dr. Pooja jain, (2017) "Predicting Indian car buyer’s intentions to use Digital marketing communications: A test of competing models.” " in IIM Conference"[] []
  • Dr. Pooja jain, (2017) "Role of Mobile Phones in Rural Market Consumption " in conference"[] []
  • Dr. Pooja jain, (2017) "Predicting Indian car buyer’s intentions to use Digital marketing communications: A test of competing models." in IIM Indore Marketing conference"[] []
  • Dr. Pooja jain, (2017) "Impact of Demographic Factors on Technology adoption in Agriculture" in Journal"[] []
  • Dr. Pooja jain, (2017) "Customer Retention from Collection Orientation to Customer Orientation Strategy - A Case Study of Telecom Player in India" in Journal"[] []
  • Dr. Pooja jain, (2017) "Impact of Mobile intervention in Indian Agriculture" in Journal"[] []
  • Dr. Pooja jain, (2017) "Role of Mobile Phones in Rural Market Consumption" in Journal"[] []
  • Dr. Pooja jain, (2017) "Impact of Demographic Factors on Technology adoption in Agriculture " in SCMS Journal of Management "[] [ISSN: 0973-3167]
  • Dr. Pooja jain, (2016) "Opportunities and Challenges of Internet adoption in Agriculture" in IIM Conference"[] []
  • Dr. Pooja jain, (2016) "Impact of Mobile adoption in Agriculture in Rural Market" in IIM Indore "[] []
  • Dr. Pooja jain, (2016) "Role of Tangible incentives in the success of branding India via the ‘make in India’ campaign" in IIT Delhi"[] []
  • Dr. Pooja jain, (2016) "Opportunities and Challenges in Branding a Social Initiative: A Case Study of Karmaarth (Karma – The Deed and Arth – The Meaning)." in IIT Delhi"[] []
  • Dr. Pooja jain, (2016) "Exploring the Impact of Internet on Consumption of Consumer Durables in Rural Market. " in Journal"[] []
  • Dr. Pooja jain, (2016) "Understanding the impact of mobile acceptance in Agriculture" in Journal"[] []
  • Dr. Pooja jain, (2016 ) "Storytelling in Business: An effective Brand communication tool.." in Journal"[] []
  • Dr. Pooja jain, (2015) "A study exploring the presence and expression of the young Indian customer in the marketing space" in Journal"[] []
  • Dr. Pooja jain, (2014) "A Study Exploring the Presence and Expression of the Young Indian Customer in the Marketing Space" in Journal"[] []
  • Dr. Pooja jain, (2013) "FROM CONVERSATIONS TO CONVERSIONS: THE ART OF STORYTELLING IN BUSINESS" in conference"[] []
  • Dr. Pooja jain, (2012) "Exploring Rural Market: New Age Mantra" in conference Paper"[] []
  • Dr. Pooja jain, (2011) "Rural Marketing: A jewel in the crown of corporate" in conference"[] []
  • Dr. Pooja jain, (2011) "Entry of organized Retail: Impact on small retailers, Saaransh Journal" in National Journal"[] []
  • Dr. Pooja jain, (2010) "Moving towards Greener Marketing" in conference"[] []
  • Dr. Pooja jain, (2010) "Indian Medical Tourism: An emerging opportunity" in conference"[] []
  • Dr. Pooja jain, (2010) "Exploring Rural Market: New Age Mantra" in Conference"[] []
  • Dr. Pooja jain, (10/2018) "Consumers’ Attitude towards Mobile Marketing: an empirical investigation" in Pacific Business Review International"[] [ISSN: 0974-438X]

Management Development Programme

  • Enhancing Leadership Potential in Punjab and Sind Bank by Dr. Pooja Jain - 1  
  • The marketing dimension in - by P& B Officers - 1,2020-01-25  to 2020-01-25
  • Sales & Marketing in - by Punjab and Sind Bank - 1,2021-02-26  to 2021-02-26
  • Exploring the Rural Market : The new age Mantra in Rukmini Devi by Dr.Pooja Jain - 1  
  • Workshop on Case study method in IMS Ghaziabad by Dr. Pooja Jain - 1  
  • Sustainable development and the world Economy by Department of Commerce in Delhi University by Dr. Pooja Jain - 1  
  • The Art of Thinking Clearly & Deciding Effectively in - by PowerGrid Corporation of India - 3,2021-03-11  to 2021-03-13
  • Business Etiquette in - by PowerGrid Corporation of India - 3,2021-03-08  to 2021-03-10
  • Developing Professionals for Leadership Roles in - by NIBSCOM - 1,2019-06-03  to 2019-06-03
  • Customer Expectations and Experience Management & Exploring Customer' Mind-The Marketing Dimension in - by Punjab and Sind Bank - 1,2020-01-25  to 2020-01-25
  • Managing self for leading others in - by Punjab An Sind Bank - 2,2021-01-28  to 2021-01-29

Conferences

  • Dr. Pooja jain, presented in Digital Marketing: the Fitting Tool for SME’s Customer Connect Organized By IMI Bhubhneshwar[8/10/17 ]
  • Dr. Pooja jain, presented in "Riding the wave of Digitalisation" An explanatory study of Restaurant Industry in India" Organized By Apeejay School of Management, Dwarka [2018 ]
  • Dr. Pooja jain, presented in EXAMINING THE ANTECEDENTS AND CONSEQUENCES OF CAR BUYERS’ ATTITUDE TOWARDS DIGITAL MARKETING COMMUNICATION Organized By 7th AIM - AMA Sheth Foundation Doctoral Consortium and Conference, MICA Ahemdadabad[01/07/2019 ]
  • Dr. Pooja jain, presented in • Predicting Indian Car Buyers’ Intentions to Use Digital Marketing Communication: A Test of Competing Models Organized By IIM Indore [2017 ]
  • Dr. Pooja jain, presented in Envisioning a Skilled India - A Meaningful Initiative by Karmaarth Fore Organized By International Sustainable Development Conference [2018 ]
  • Dr. Pooja jain, presented in Impact of Mobile adoption in Agriculture in Rural Market Organized By IIM Indore[2016 ]
  • Dr. Pooja jain, presented in Role of Tangible incentives in the success of branding India via the ‘make in India’ campaign Organized By IIT Delhi[2016 ]
  • Dr. Pooja jain, presented in Opportunities and Challenges in Branding a Social Initiative: A Case Study of Karmaarth (Karma – The Deed and Arth – The Meaning) Organized By IIT Delhi[2016 ]
  • Dr. Pooja jain, presented in Effectiveness of Training and Development Programs: A case study of Tata Power Delhi Distribution Limited (TPDDL) Organized By National Conference on changing role of HRM- The strategic opportunities and challenges [2016-03 ]
  • Dr. Pooja jain, presented in Opportunities and Challenges of Internet adoption in Agriculture in International Marketing Conference MARCON Organized By IIM Calcutta [2016 ]
  • Dr. Pooja jain, presented in From conversations to conversions: The art of story-telling in business Organized By Curtin University, IIT Delhi and XLRI Jamshedpur [2013 ]
  • Dr. Pooja jain, presented in Successful and Significant: The Brand Journey of Jagan Institute of Management Studies Organized By IIM Raipur [2012 ]
  • Dr. Pooja jain, presented in Rural Market an emerging market for organizations Organized By I.T.S Ghaziabad[2012 2018-04-05 ]
  • Dr. Pooja jain, presented in Exploring the Rural Market : The new age Mantra Organized By Rukmini Devi [2012 2018-04-05 ]
  • Dr. Pooja jain, presented in Impact of Innovation in ICT on growth of rural market Organized By International Conference on Entrepreneurship & Innovation: The New Age Mantra in JIMS, Rohini[2011 2018-04-05 ]
  • Dr. Pooja jain, presented in Indian Medical Tourism: An emerging opportunity Organized By R.M.K group of institution Chennai [2011 2018-04-05 ]
  • Dr. Pooja jain, presented in Rural Marketing: A Jewel in the crown of Corporates Organized By BLS institute of Management[2010 2018-04-05 ]
  • Dr. Pooja jain, presented in Moving towards Greener Marketing Organized By ITS Ghaziabad [2010 2018-04-05 ]
  • Dr. Pooja jain, presented in Strategies and Prospects for Eco- friendly consumer products Organized By Seminar on Environmentally Sustainable Development- A bag of Green Profits in JIMS Rohini [2010 2018-04-05 ]
  • Dr. Pooja jain, presented Impact of modern ICTs usage on agriculture productivity in International Conference on Volatility, Uncertainty, Complexity, and Ambiguity in Business Organized By MIET MEERUT[2019-11-23 to 2019-11-24]
  • Dr. Pooja jain, presented Exploring and Harnessing the Crowd: Crowdsourcing in Seventh PAN-IIM World Management Conference Organized By IIM Rohtak[2019-12-12 to 2019-12-14]
  • Dr. Pooja jain, presented MILAP cosmetics- Expanding horizons and exploring new markets in Pooja 5 of 6 Context: D65 International case conference Organized By Fortune Institute of International Business [2020-01-04 to 2020-01-04]
  • Dr. Pooja jain, presented Defining the level of customer satisfaction towards cab services in Delhi: An analytical study in 13th Annual ISDSI Conference Organized By IIM Sambhalpur[2019-12-27 to 2019-12-30]

Seminar

Cases

  • Successful and Significant: The Brand Journey of “Jagan Institute of Management Studies”
  • Shifting in Telecom Industry in 2008
    •