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Dr. Bhavneet Kaur

- Management

Specialisation: Marketing
 She has 20+ years  of experience in various esteemed colleges and companies in Delhi in
the field of commerce and management. she has worked as  Director for Jetking okhla center. She has a sound academic profile with PhD degree from Delhi University. Her area of specialization is marketing. 

Teaching

Research & Publication

  • Dr. Bhavneet Kaur, (September 2020 ) "STUDENT’S EXPERIENCE WITH ONLINE LEARNING IN THE TIMES OF COVID-19: INSIGHTS FROM A COACHING INSTITUTE" in Published in IJAEM "[Vol-55,issue-4] [2320-6608]
  • Dr. Bhavneet Kaur, (November- December 2020) "Impact of COVID-19 on the start-up industry" in IJSRED"[ Volume 3- Issue 6 ] [http://www.ijsred.com/nov-dec-2020.html ]
  • Dr. Bhavneet Kaur, (9/2015) "A Case study of BT cotton in India: The PLC framework" in indian journal of marketing "[] [ISSN 978-81-923984-6-4]
  • Dr. Bhavneet Kaur, (5/2018) "consumers of fireworks and pollution in india:implications for marketers and state policy" in indian journal of marketing "[] [ISSN 0973-8703]
  • Dr. Bhavneet Kaur, (4/2013) "GM crop Marketing and Adoption in India – An Empirical Survey," in Productivity,"[] [ISSN 0032-9924]
  • Dr. Bhavneet Kaur, (4/2002) "Commoditization of Brands," in Business Research,"[] [ISSN 0972-2785]
  • Dr. Bhavneet Kaur, Dr. Neha Shukla, Harshita singh and Neha kumari (2021 ) "2. Research paper titled- Product launch Strategy for Ayurvedic products post-pandemic- A Roadmap for European markets " in JETIR June 2021, "[Volume 8, issue 6, issn- 2349-5162] [Volume 8, issue 6, issn- 2349-5162]
  • Dr. Bhavneet Kaur, Dr. Neelam Dhall, Aditi sharma , Nikita dhyani (2021) "Factors influencing Consumer’s choice of e-learning services: An Factors influencing consumer's choice of e-learning services: An exploratory study " in international journal of scientific research and engineering development"[volume4 issue3 2021] [ISSN- 2581-7175]
  • Dr. Bhavneet Kaur, Mrs. Anuradha Jain (2021) "INDIAN TAXI INDUSTRY AMID PANDEMIC: THE ADAPTATIONS AND ADOPTIONS TO SURVIVE THE CRISES" " in International Journal of Creative Research Thoughts (IJCRT)"[9, 10, 318-327] [2320-2882]
  • Dr. Bhavneet Kaur, Mrs. Anuradha Jain, Mr. Mohit Chadha (2021) "“Effect of CRM on customer satisfaction in Insurance sector”" in CONTEMPORARY ISSUES AND CHALLENGES IN BUSINESS MANAGEMENT POST-COVID 19” "[93-104] [978-1-032-21444-3(pbk)]
  • Dr. Bhavneet Kaur, (2020) "A Study on Crop Residue Burning (CRB) in Haryana: issues and suggestive policy measures" in Journal of Management and Public Policy"[Vol. 11, No. 2, Pp.7-18 ] [ISSN 0976-0148 (Online)]
  • Dr. Bhavneet Kaur, (2020) "Mental Health Issues with Entrepreneurs in a Start-up Journey: Concerns & Remedies" in Tathapai"[Vol-19, Issue-43, pp-88-102 ] [ISSN:2320-0693]
  • Dr. Bhavneet Kaur, (2018) "Consumers of Fireworks and Pollution in India: Implications for Marketers and State Policy" in International Journal of marketing"[Volume 48/Issue no. 5] [http://dx.doi.org/10.17010/ijom%2F2018%2Fv48%2Fi5%]
  • Dr. Bhavneet Kaur, (2013) "Population Explosion and Launch of GM crops in India -" in Population growth"[] [ISSN 978-81-923984-6-4]
  • Dr. Bhavneet Kaur, (10/2002) "Indian Advertising industry - where to?," in Business Research,"[] [ISSN 0972-2785]

Management Development Programme

  • MDP on Exploring Consumer's Mind - The Marketing Dimension in consumer behavior by JIMS - ONE DAY ,2nd November 2019  to 2nd November 2019
  • Focus group discussions, quiz and brainstorming used for classroom teaching in FGD by jims - one and a half hour ,one and a half hour   to one and a half hour
  • exploring consumer's mind in marketing by jims for Punjab & Sindh Bank - one day ,jan 2020  to jan 2020

Conferences

  • Dr. Bhavneet Kaur, presented in Agribiotechnology- changing the face of primary sector in India Organized By Narsee Monjee Institute of Management sciences in[2007 ]
  • Dr. Bhavneet Kaur, presented in Diffusion of Agribiotechnology in India- A case of Bt cotton Organized By IMT, Ghaziabad[2008 ]
  • Dr. Bhavneet Kaur, Dr. Neelam Dhall, Dr. BK Soam presented poster display Analyzing the Dynamics of Crop Residue Burning (CRB): A study in Jind District (Haryana) in 7th PAN World Management Conference Organized By 7th PAN World Management Conference -IIM-Rohtak.[12-14 December 2019 to 12-14 December 2019]
  • Dr. Bhavneet Kaur, presented Effect of CRM on Customer Satisfaction: A Case of Indian PSU Bank in 04-ICMTS Organized By IIM KOZHIKODE[2020-12-07 to 2020-12-10]
  • Dr. Bhavneet Kaur, Anuradha Jain presented Effect of CRM on customer satisfaction in insurance sector in MDI Murshidabad international conference on changing business paradigm 2021 Organized By MDI, Murshidabad [2021-03-19 to 2021-03-21]
  • Dr. Bhavneet Kaur, Dr. Neha Shukla , Harshita singh , Neha kumari presented Product launch Strategy for Ayurvedic products post-pandemic- A Roadmap for European markets in Virtual Conference on "Sustainable Development Goals: Lessons and Challenges in the VUCA World." March 2021 Organized By Amity[2021-03-18 to 2021-03-19]

Seminar

  • Influencer Marketing by JIMS - 12/11/2018

Cases