PGDM department has organised an industrial visit for PGDM Batch (2022-2024) section A to Coca-Cola Happiness Factory Moon Beverages, Greater Noida on 22nd, 23rd and 25th Aug 2022.
Students got the opportunity to know about the entire operational process of the Coca-Cola product range (Like Limca, Mazaa, Kinley Water, Minute Maid, Coca-Cola, Thumbs up, Fanta, etc.) in bottles and cans of different sizes.
This was followed by a brief talk on the bottles manufactured by the company since its inception. Students were told about a strategy that the company used to avoid infringement -changing the mould for bottles rapidly in its initial years so that the duplicators could not copy them. At present the company has already patented the contour bottle. The patent was granted in the year 1915. Moreover the company now offers its customers to design customised bottles for themselves in around 40 countries of the world. All these bottles were kept as display in the Happiness factory for the visitors to glance at.
Overall the industrial visit was an amazing experience, informative and exciting.