CUSTOMER ENGAGEMENT STRATEGIES
Introduction
The customer of today has acquired devout status for the business houses. With this scenario, enterprises have realized that it is not just enough to satisfy and delight them but also build genuine and long term relationships in a way that would lead to mutual benefits. Customer Engagement Strategies analyzes, assesses, designs and builds strategic customer experience and relationship programs and processes. The objective of engaging with customer is to get the highest maximum benefit in return of lowest amount of money spent. Present MDP on Customer engagement offers a platform to the executives to learn about the best engaging practices used by marketers which they can further replicate in their organizations
Programme Objectives
- To understand the challenges in the current business environment
- To introduce customer engagement strategies in the organization
- To study the impact of customer engagement on Sales and Marketing Initiatives
Programme Contents
- Leveraging media for customer engagement
- Issues and challenges in implementation of customer engagement strategies
- Customer engagement cycle; Organizing and managing client engagement
- Managing resistance; Technology as a tool for building engagement
Pedagogy
The methodology will be an eclectic mix of lectures, discussions, case studies and exercises
For Whom
- Middle level marketing and customer service/relations managers in manufacturing and service organizations, Entrepreneurs, owners, executives of small and medium enterprises
Duration:
One day
Faculty Incharge
Ms. Pooja Jain & Ms. Yukti Ahuja