Exporting Strategically Competitively - New Ways
Introduction
Currently India’s Share in world exports is 1.67% as compared to 1950 when it was about 2%. India has now
technologically advanced, possesses 3rd largest professional manpower in the world and government encourages
& support exports. While about 75% exports is from small and medium scale enterprises, large companies do
not contribute substantially. Indian exporters have to fight competitively with International brands, Quality and
International prices. A new exports direction needs to be evolved independent of government support to fight
competitively, with higher contribution by the exporters
Objectives of the MDP
To acquaint participants with;
- Competitive pricing
- Selecting markets based on market research and profitability
- Logistics as tool for market penetration and cost reduction
Programme Contents
- New challenges in exports and International business dynamism
- Growing Competition, Technological changes and De-globalization
- Meeting Export Challenges
- Correlating company, country policies integrating with world trends
- International market selection based on Country evaluation techniques
- Market selection by market research, profitability-from Sales to contribution
- Penetrating through Product / Service differentiation
- Preparing Organization –Training and Cultural understanding
- International Negotiation
- Logistics as tool for International Marketing and for Increasing profitability
Pedagogy
Presentation, discussions and case study
For Whom
- Entrepreneurs, Small & Medium Enterprises, senior executives and managers involved in exports marketing
Duration:
One day.
Faculty Incharge
Dr. Jagmohan Taluja