The Moment That Changed Everything
Niharika was all set to pursue an MBA at the Indian School of Business (Hyderabad) when fate intervened. She met her co-founders, who introduced her to the idea of Broomees, a platform that could revolutionize the domestic worker industry. For her, this wasn’t just a business idea—it was personal.
She had seen her own mother struggle for years to find a reliable, trustworthy house help while balancing work and family responsibilities. The problem was real, urgent, and deeply ingrained in Indian society. Instead of asking, “Will this be profitable?” Niharika asked, “Why hasn’t this been solved yet?”
She set one condition—her co-founders had to solve this issue for her own home first. And they did. Sunita Didi, the first-ever Broomees worker, joined her family that day and continues to work there even today. That was the moment Niharika knew—if she could change one household, she could change millions.
Building Broomees: From an Idea to a Movement
At just 23 years old, with no prior leadership experience, Niharika took the plunge. Broomees was born—not just as a company, but as a movement to bring dignity, structure, and financial security to an industry that had been neglected for decades.
She and her team worked relentlessly, tackling issues no one had addressed before:
- Ensuring domestic workers were paid fairly (often 3x their previous salaries)
- Training women in professional cleaning, cooking, and childcare
- Providing health insurance and financial aid
- Enforcing contracts and legal rights to prevent exploitation
Today, Broomees has:
- Empowered 20,000+ domestic workers
- Served thousands of working professionals who now have peace of mind
- Created a system where dignity, not desperation, drives employment
Overcoming the Odds
The road wasn’t easy. Niharika faced skepticism—people questioned if domestic work could ever be "organized." She fought against deep-rooted biases, a highly unregulated market, and the mental burden of knowing thousands depended on her success.
But every challenge was a lesson, every obstacle an opportunity.
Like the day a domestic worker, tears streaming down her face, hugged Niharika and said, "Aap bhagwan ho humare liye"—“You are a godsend for us.” This woman, once trapped in an abusive marriage and earning meager wages, now made 3x more and had the financial freedom to walk away from toxicity.
- Start Before You're Ready – You don’t need all the answers, just a strong purpose.
- Solve a Real Problem – The best businesses come from lived experiences
- Resilience is Everything – Obstacles will come, but impact-driven work is worth it.
- Power Lies in People – True success is measured in lives changed, not just revenue.
A Message to Future Leaders
"Find a problem you care about deeply, and dedicate yourself to solving it. Don’t wait for the perfect moment—it doesn’t exist. Start small, stay persistent, and build something bigger than yourself."
Through Broomees, Niharika Jain has redefined domestic work in India, proving that one bold decision can create a ripple effect of change. Her story is a call to action for young dreamers—because when purpose meets passion, the impact is limitless.