Programme

PGDM(RM)

COURSE STRUCTURE - PGDM(RM) PROGRAMME(Batch 2021-2023)

Specialization offered - Marketing, Finance and E-Commerce. To be taken up in Trim.IV- V

  • Total Credits of the programme : 140
  • Total Credit :140( Classroom Teaching   128 + SDL 12 )    (77 cr - I year; 51 cr - II year)
  • Total Credit (Compulsory courses): 21
  • Total Credit (Specialization courses) : 24
  • Total Courses(Trim.I-III ): 26 papers of 68 credits plus comprehensive viva-voce of 9 credits. (Summer Internship of 6-8 weeks)
  • Total Courses(Trim.IV-VI):  7 core papers of 18 credits plus specialization electives of 24 credits. S.I. Project 6 credits & Final Project of 3 credits
Paper Code Trimester - I Marks Credits

1.1

Managerial Economics

100

3

1.2

Quantitative Techniques

100

3

1.3

Accounting for Managerial Decisions

100

3

1.4

Marketing Management-I

100

3

1.5

Principles & Concepts of Retail

100

3

1.6

Fundamentals of Management and Organizational Behaviour

100

3

1.7

IT Application in Management

50

1.5

1.8

Business Communication*

50

2

1.9

Comprehensive viva-voce*

100

3

 

TOTAL

800

24.5

Paper Code Trimester - II Marks Credits

2.1

Macroeconomic Management

100

3

2.2

Business Analytics

100

3

2.3

Financial Management

100

3

2.4

Marketing Management-II

100

3

2.5

Merchandising & Category Management

100

3

2.6

Retail Store Operations

100

3

2.7

Concepts of E-BIZ

50

1.5

2.8

Managerial Communication & Environmental Scanning*

50

2

2.9

Entrepreneurship and Innovation Management

50

1.5

2.10.

Comprehensive viva-voce*

100

3

 

TOTAL

850

26

Paper Code Trimester - III Marks Credits

Paper Code

Trimester III

Marks

Credits

3.1

Human Resource Management

100

3

3.2

Business Research Methods

100

3

3.3

Sales Management & Retail Selling Skills

100

3

3.4

Visual Merchandising

100

3

3.5

Financial Institutions and Markets

100

3

3.6

Digital & Social Media Marketing

100

3

3.7

Luxury Retail

50

1.5

3.8

Consumer Behaviour

50

2

3.9

Executive Communication*

50

2

3.10.

Comprehensive viva-voce*

100

3

 

TOTAL

850

26.5

Paper Code Trimester - IV Marks Credits

4.1

Retail Analytics

100

3

4.2

Retail Supply Chain Management

100

3

4.3

Project Management

100

3

4.4

Summer Internship report plus viva voce*

 

 

 

Specialization -I

400

12

 

 

200

6

 

TOTAL

900

27

Paper Code Trimester - V Marks Credits

Paper Code

Trimester V

Marks

Credits

5.1

Sourcing and Merchandising for Online Business

100

3

5.2

Retail Strategic Management

100

3

5.3

Contemporary Practices in Retail

50

1.5

 

Specialization -I

400

12

 

TOTAL

650

19.5

Paper Code Trimester - VI Marks Credits

Paper Code

Trimester VI

Marks

Credits

6.1

Corporate Governance and Corporate Social Responsibility

50

1.5

6.2

Final Project

100

3

 

TOTAL

150

4.5

SPECIALIZATION ELECTIVES
Marketing
Paper Code Marks Credits

4.5

Services Marketing

100

3

4.6

Brand Management

100

3

4.7

B2B Marketing

100

3

4.8

Sales and Distribution Management

100

3

Paper Code Marks Credits

5.4

International Marketing Management

100

3

5.5

Integrated Marketing Communication

100

3

5.6

Marketing Analytics

100

3

5.7

Contemporary Practices in Marketing

100

3

Finance
Paper Code Marks Credits

4.9

Security Analysis & Portfolio Management

100

3

4.10.

Strategic Financial Management

100

3

4.11

Financial Statement Analysis & Credit Appraisal

100

3

4.12

Financial Modelling-I

100

3

Paper Code Marks Credits

5.8

International Finance and Risk Management

100

3

5.9

Business Valuation & Corporate Restructuring

100

3

5.10

Corporate Tax Planning and Management

100

3

5.11

Financial Modelling-II

100

3

E-Commerce
Paper Code Marks Credits

4.13

E-Commerce Technology, Innovation and Artificial Intelligence

100

3

4.14

Visual Communication

100

3

4.15

E-Business Strategy

100

3

4.16

E-Entrepreneurship

100

3

Paper Code Marks Credits

5.12

E-Commerce Analytics

100

3

5.13

Logistics and Supply Chain Management in E-commerce

100

3

5.14

Ethical, Legal and Security Issues in E-Commerce

100

3

5.15

Online Customer Insights 

100

3

Self-Directed Learning (SDL)
Courses / Projects Credits

Moocs - 3 courses (3 credits * 3 papers)

9

credits

Social Sentivity Project

3

credits

Live Project

3

credits

Industry Research Project

6

credits

Research paper presentation (2 papers * 3 credits)

6

credits

Publications (2 papers * 3credits/6 credits)

12

credits

NCFM Certification (2 course * 3 credits)

6

credits

Entrepreurship Project (3 credits +  6 credits)

9

credits

On-Job Training (OJT)

6

credits

Total

60

credits

COURSE STRUCTURE - PGDM(RM) PROGRAMME(Batch 2020-2022)

Learning Environment, Pedagogy & Assessments

The programme team is friendly, experienced and supportive, and this combination leads to a degree programme which is stimulating, creative and challenging to anyone with retail in mind as a destination career. Learning will involve workshops, simulations and role-plays as well as the traditional lectures.

Combinations of coursework, essays, reports, presentations, portfolio, group work and examinations are used for assessment of the students. Students will also have undergo compulsory internship

Specialization offered - Marketing, Finance and E-Commerce. To be taken up in Trim.IV- V

  • Total Credits of the programme : 140
  • Total Credit :Classroom Teaching   128 + SDL 12     (77 cr - I year; 51 cr - II year)
  • Total Credit (Compulsory courses): 21     Total Credit (Specialization courses) : 24
TRIMESTER WISE COURSES
Year 1
Trimester - I Credit
Managerial Economics3
Quantitative Techniques3
Accounting for Managerial Decisions3
Marketing Management-I3
Principles & Concepts of Retail3
Fundamentals of Management and Organizational Behaviour3
IT Application in Management1.5
Business Communication*2
Comprehensive viva-voce*3
TOTAL24.5
Trimester - IICredit
Macro Economics Management 3
Business Analytics 3
Financial Management 3
Marketing Management-II 3
Merchandising & Category Management 3
Retail Store Operations 3
Concepts of E-BIZ 1.5
Managerial Communication & Environmental Scanning* 2
Entrepreneurship and Innovation Management 1.5
Comprehensive viva-voce* 3
TOTAL26
Trimester - IIICredit
Human Resource Management 3
Business Research Methods 3
Sales Management & Retail Selling Skills 3
Visual Merchandising 3
Financial Institutions and Markets 3
Digital & Social Media Marketing 3
Luxury Retail 1.5
Consumer Behaviour 2
Executive Communication* 2
Comprehensive viva-voce* 3
TOTAL 26.5
Year 2
Trimester - IVCredit
Retail Analytics 3
Retail Supply Chain Management 3
Project Management 3
Specialization -I 12
Summer Internship report plus viva voce* 6
TOTAL 27
Trimester - VCredit
Sourcing and Merchandising for Online Business 3
Retail Strategic Management 3
Contemporary Practices in Retail 1.5
 
Specialization -I 12
     
TOTAL 19.5
Trimester - VICredit
Corporate Governance and Corporate Social Responsibilty 1.5
Final Project 3
TOTAL 4.5
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