The PGDM Retail & Marketing Management Programme Structure


Trimester - I
(July - September)
Managing Organization
Introduction to Retail Management
Managerial Economics
Financial & Management Accounting
Quantitative Techniques
Business Communication –I
Legal aspects of Business
Computer applications in Management
Environmental scanning
Trimester - II
(October - December)
Marketing Management
Retail Marketing
Retail Supply chain Management
Financial Management
Business Research Method
Business Communication -II
Foreign Language –I
DBMS
LTK
Trimester - III
(January - March)
Organization Behaviour
Retail Procurement & Merchandising Management
Retail Store Operations
Cost & Pricing Management
Marketing of Services
Product & Brand Management
Foreign Language - II
MIS
-

Summer Training - April to June :-

      Two months summer internship project under the guidance of faculty will be carried out after III trimester. Summer internship project report & viva-voce credit is equivalent to 02 core papers of the program.


Trimester - IV
(July - September)
Specialization Core Papers
Retail Franchising
Visual Merchandising
General Core Papers
Strategic Management
Laws in Retailing
Specialization – Marketing Papers
Consumer Behaviour
Customer Relationship Management
Advertising & Promotion Management
Specialization – IB Papers
Global Business Environment
International Marketing Management
India’s Foreign Trade Policy
Summer internship project / viva- voce equivalent to two papers
Trimester - V
(October - December)
Specialization Core Papers
Multichannel Retailing & Category Management
Mall Management
General Core Papers
e-retailing & Retail technologies
Production & Operations Management.
Specialization – Marketing Papers
Sales & Distribution Management
B2B Marketing
Rural & Social Marketing
Specialization – IB Papers
Corporate Restructuring – Mergers & Acquisitions
Export Import Procedures & Documentation
International Trade Logistics
Trimester - VI
(January - March)
Specialization Core Papers
-
-
General Core Papers
Environmental Protection
Corporate Governance & Business Ethics
Specialization – Marketing Papers
-
-
-
Specialization – IB Papers
Comprehensive Viva- Voce + Final project equivalent to two papers