"Idea Generation Workshop"
"As the sweetness of a fruit depends on its seed, the success of an entrepreneur is decided by his great ideas." With an unflinching focus on fostering idea generation amongst the students of Jagan Institute of Management Studies, TARKASH, Entrepreneurship Cell of JIMS invited Mrs. Bhawna, consultant, NEN Consulting to share her views at the "Idea Generation Workshop” held on July 31st and Aug 1st 2008.
Mrs. Bhawna focused on three essential things that an entrepreneur requires:
She enthralled the audience by emphasizing on facts that contradicted conventional thinking. Through many live examples, she clearly highlighted that an idea which can generate extraordinary word of mouth by offering enormous customer delight is the one that sells the best.
Mrs. Bhawna stimulated student participation by inviting their view-points and ideas related to entrepreneurship. The students were divided in 8 groups comprising of 5 members respectively. Each group was supposed to think of best idea possible. Again on the next day the process repeated in the same manner but the students were asked to juggle their mind on the worst idea possible.
The workshop was an eye-opener to the most significant aspect of a successful entrepreneur, "Ideas". The main objective of this workshop was to recognize the traits like creativity, innovation and stimulating interest in entrepreneurialism amongst the JIMS students. The workshop provided the students a fresh perspective on being an entrepreneur and gave them direction to focus on setting the trends through sustainable competitive and innovative ideas that will help in transforming their dreams into reality.