Retail Store Visit to 'Moments Mall'
On 6th Feb, 2012, PGDM (Retail & Marketing) students visited ‘Moments Mall’, Kirti Nagar, Delhi for the onsite Retail workshop. The purpose of the visit was to given a practical exposure to students on various aspects of organized retail formats. They were accompanied by Dr.Ritu Bajaj, faculty, who gave demonstration to the students on store layout & designing, atmospherics and merchandizing. Students were divided into group of five each and each group was assigned short project related to different retail formats. The groups were asked to study the front end operations, space utilization, visual merchandising, etc. of each format and list out the positive and negative aspects of the same. Overall it was a great learning experience for the students.