Programme

PGDM(RM)

COURSE STRUCTURE - PGDM-RM PROGRAMME® (Batch 2023-25)

Total Two specializations offered - Marketing and Finance. To be taken up in Trim.III, IV- V

  • I Total Two specializations offered - Marketing and Finance. To be taken up in Trim.III, IV- V I Year Credit 63
  • II Total Marks of the programme 3900 Total Credits of the programme : 117 II Year Credit 54
  • III Total Courses(Trim.I-III ) Twenty One papers of 58.5 credits plus Communication+comprehensive viva-voce of 4.5 credits and Two Elective Papers
  • IV Total Courses(Trim.IV-VI) Seven Papers of 19.5 credits, Two specialization electives of 18 credits. S.I. project & viva of 6 credits, Final Project Viva 3 credits
  • V SDL

S.No.

Trimester I

Marks

Credits

1

Managerial Economics

100

3

2

Quantitative Techniques

100

3

3

Marketing Management -I

100

3

4

Fundamentals of Management

50

1.5

5

Accounting for Managerial Decision

100

3

6

Legal Aspects of Business

50

1.5

7

Principles & Concepts of Retail

100

3

8

Fundamentals of Operations Management

50

1.5

9

Business Communication

50

1.5

 

 

 

 

 

 

 

 

 

 

700

21

Trimester II

Marks

Credits

Macro Economics Management

50

1.5

Human Resource Management

100

3

Marketing Management -II

100

3

Merchandising & Category Management

100

3

Financial Management

100

3

Optimization Techniques

50

1.5

Retail Store Operations

100

3

Entrepreneurship & Innovation Management

50

1.5

Managerial Communication

50

1.5

 

700

21.0

Trimester III

Marks

Credits

Consumer Behavior

100

3

Business Research Methods

100

3

Financial Institutions & Markets

100

3

Visual Merchandising

100

3

Data Visualisation & Modeling

50

1.5

Executive Communication

50

1.5

 

 

 

 

 

 

 

 700

21 

S.No.

Trimester IV

Marks

Credits

1

Retail Analytics

100

3

2

Retail Supply Chain Management

100

3

3

Retail Strategic Management

100

3

 

TOTAL

800

24

S.No.

Trimester V

Marks

Credits

1

Sourcing & Operations in Online Business

100

3

2

Luxury Retail

100

3

3

Mall Management

100

3

4

 

 

 

 

 

600

18.0

S.No.

Trimester VI

Marks

Credits

1

Corporate Ethics, Values & CSR

50

1.5

2

Final Project & Viva*

100

3

3

Self Directed Learning (SDL)*

250

7.5

 

 

 

 

 

 

400

12.0

Self-Directed Learning (SDL)

Sr. No.

Courses / Projects

Maximum

1

MOOCS – 3 Courses

1.5

credits

2

Social Sensitivity Project

3

credits

3

Live Projects

1.5

credits

4

Industry Research Projects

3

credits

5

Research Papers presentation (2 papers*3 credits)

1.5, 1.5

credits

6

Publications (2 papers* 3 credits)

1.5, 3

credits

7

NCFM Certification (2 courses* 3 credits)

1.5, 1.5

credits

8

Workshops (0.5*3)

1.5

credits

COURSE STRUCTURE - PGDM(RM) PROGRAMME(Batch 2020-2022)

Learning Environment, Pedagogy & Assessments

The programme team is friendly, experienced and supportive, and this combination leads to a degree programme which is stimulating, creative and challenging to anyone with retail in mind as a destination career. Learning will involve workshops, simulations and role-plays as well as the traditional lectures.

Combinations of coursework, essays, reports, presentations, portfolio, group work and examinations are used for assessment of the students. Students will also have undergo compulsory internship

Specialization offered - Marketing, Finance and E-Commerce. To be taken up in Trim.IV- V

  • Total Credits of the programme : 140
  • Total Credit :Classroom Teaching   128 + SDL 12     (77 cr - I year; 51 cr - II year)
  • Total Credit (Compulsory courses): 21     Total Credit (Specialization courses) : 24
TRIMESTER WISE COURSES
Year 1
Trimester - I Credit
Managerial Economics3
Quantitative Techniques3
Accounting for Managerial Decisions3
Marketing Management-I3
Principles & Concepts of Retail3
Fundamentals of Management and Organizational Behaviour3
IT Application in Management1.5
Business Communication*2
Comprehensive viva-voce*3
TOTAL24.5
Trimester - IICredit
Macro Economics Management 3
Business Analytics 3
Financial Management 3
Marketing Management-II 3
Merchandising & Category Management 3
Retail Store Operations 3
Concepts of E-BIZ 1.5
Managerial Communication & Environmental Scanning* 2
Entrepreneurship and Innovation Management 1.5
Comprehensive viva-voce* 3
TOTAL26
Trimester - IIICredit
Human Resource Management 3
Business Research Methods 3
Sales Management & Retail Selling Skills 3
Visual Merchandising 3
Financial Institutions and Markets 3
Digital & Social Media Marketing 3
Luxury Retail 1.5
Consumer Behaviour 2
Executive Communication* 2
Comprehensive viva-voce* 3
TOTAL 26.5
Year 2
Trimester - IVCredit
Retail Analytics 3
Retail Supply Chain Management 3
Project Management 3
Specialization -I 12
Summer Internship report plus viva voce* 6
TOTAL 27
Trimester - VCredit
Sourcing and Merchandising for Online Business 3
Retail Strategic Management 3
Contemporary Practices in Retail 1.5
 
Specialization -I 12
     
TOTAL 19.5
Trimester - VICredit
Corporate Governance and Corporate Social Responsibilty 1.5
Final Project 3
TOTAL 4.5