Visual Merchandising Activity
Batch : PGDM RETAIL Batch 2013-2015
A 'Shadow Box' activity was planned for PGDM-RM students on 19th August 2014. The objective of the shadox box activity was to create a miniature window display within a specified space. Students were required to use a 2' * 2' box to display their themes. Each student was alloted a different product category like soaps, incense sticks, mobiles, perfumes, watches, wines etc. They were required to select a theme and display setting according to the selected theme. They created a planogram of the layout prior execution. Students sourced raw material once the planogram was prepared.Last step was the execution of the window in the box. Students learned the concept of display setting, color blocking, raw material sourcing and challenges of display specially in context to space constraint. The activity was organised by VM faculty - Ms. Surbhi Jain